1. Rose Bowl/AEG Soccer Partnership
June 4, 2018

2. Rose Bowl Soccer History
The Rose Bowl has a tremendous history of world class soccer matches
1984 Olympics
1994 World Cup
1999 Women's World Cup
Copa America
International Champions Cup
AEG Soccer Partnership

3. Competition United Airlines Memorial Coliseum
$300 million renovation – complete in 2019
Banc of California Stadium
$350 million brand new soccer specific stadium
LA Stadium in Inglewood
$4 billion stadium set to open in 2020
AEG Soccer Partnership

4. AEG/LA Galaxy
Need for soccer promoters to partner with a Major League Soccer team in market
Database marketing
Match Management
LA Galaxy/AEG
The Rose Bowl was home to the LA Galaxy from through 2002
Founding member of Major League Soccer
World leader in soccer promotion and execution
Operates dozens of soccer venues worldwide
AEG Soccer Partnership

5. Deal Points Exclusivity – 10 Years Financial incentives
Any soccer match with expected attendance of 35,000+ involving the Galaxy/AEG within the LA market must be offered to the Rose Bowl
Rose Bowl will involve AEG in all soccer bookings
Financial incentives
Higher License Fee structure
$250,000-$400,000 per match
Currently $165K
30% of net revenues to AEG/Galaxy
Excludes Admission Tax
AEG Soccer Partnership

6. Soccer Programing AEG Soccer Partnership 2012 No soccer matches 2013
One (1) soccer match
2014
2015
Two (2) soccer matches
2016
Four (4) soccer matches
2017
2018
Three (3) soccer matches
*Any events over 15 in one calendar year will still go to City Council for approval*
AEG Soccer Partnership