1. Agenda - General Assembly Lisbon, Portugal – May 25, 2012
Minutes of the General Assembly 2012 – Lisbon (2 mins)
Elections (5 mins)
Elections Results and New Officers
Outgoing officers
Financial results 2011 (5 mins)
Membership situation (5 mins)
Membership survey (10 mins)
Publications & IJRM (5 mins)
External Relations (5 mins)
EMAC – KSMS cooperation (10 mins)
EMAC conferences (5mins)
EMAC 2012 conference (5 mins)
EMAC 2013 (5 mins)
Miscellaneous  
     

2. Elections 2012 Vice - Presidents Conferences Andras Bauer
National Representatives
Denmark : Tore KRISTENSEN Israel : Eitan MULLER
Poland : Maja SZYMURA-TYC
Romania : Corneliu MUNTEANU Russia : Olga SAGINOVA Spain : Oriol IGLESIAS
Switzerland: Daniela SCHÄFFER
U.K. : Bruce HARDIE

3. Our sincere thanks to those leaving the Executive Committee
Suzanne C. BECKMANN National Representative Denmark
Renana PERES National Representative Israel
Daniel SERBANICA National Representative Romania
Maria SMIRNOVA National Representative Russia
Salvador RUIZ National Representative Spain
Harley KROHMER National Representative Switzerland
Robin WENSLEY National Representative U.K

4. Our sincere thanks Gabriele TROILO – Vice President Conferences
who have served on the Steering Committee

5. Welcome to Poland Welcome to Maja SZYMURA-TYC
Representing Poland, new member on the Executive Committee 5 5

6. Financial Results - 2011 Income & Expenditures 2011 2010 2009 € Euro
139,384
146,301
135,527
Surplus of the Year
2011
2010
2009
€ Euro
- 5,095
-13,204
-2,891
Cumulative Savings
2011
2010
2009
€ Euro
193,791
198,886
212,091 6

7. Membership situation Total number of members 2012: 992 members

8. Membership situation

9. (Provisional - May figures)
Membership Situation
Top 5 Countries 2011
1. Germany
2. France
3. U.K.
Spain
5. Netherlands
Top 5 Countries 2012
(Provisional - May figures)
1. Germany
2. UK
3. France
4. Spain
5. Netherlands

10. More Value for EMAC Members through cooperation with AMA

11. EMAC 2012 Survey Description of the Sample
The reasons for joining EMAC
Satisfaction with EMAC Annual Conferences’ Attributes
Satisfaction with EMAC Services
IJRM
Newsletter
Chronicle

12. EMAC 2012 Survey - Sample Average age: 39, range: 24 – 74 (n=176)
60 % male, 40 % female (n=183)
98 % are affiliated with universities (n=183)

13. EMAC 2012 Survey

14. EMAC 2012 Survey

15. EMAC 2012 Survey

16. EMAC 2012 Survey
Intensity of red signals the strength of the influence on „Overall Experience with EMAC“

17. EMAC 2012 Survey
Intensity of red signals the strength of the influence on „Likelihood to Renew Membership 2013“

18. EMAC 2012 Survey
Intensity of red signals the strength of the influence on „Recommend EMAC membership to third parties“

19. EMAC 2012 Survey
Intensity of red signals the strength of the influence on „Satisfaction with IJRM“

20. EMAC 2012 Survey
Intensity of red signals the strength of the influence on „Satisfaction with Newsletter“

21. EMAC 2012 Survey
Intensity of red signals the strength of the influence on „Satisfaction with Chronicle“

22. Publications
EMAC Publications
IJRM

23. Publications EMAC Publications
EMAC thanks Marnik Dekimpe for his excellent service as editor of IJRM
The new co-editors of IJRM as of Oct 2012 are
Jacob Goldenberg (Hebrew University of Jerusalem and Visiting Professor at Columbia University and the Interdisciplinary Center (IDC))
and Eitan Muller (Tel Aviv University and New York University)
EMAC launches the new Journal of Marketing Behavior in summer As editor starts Klaus Wertenbroch (INSEAD)

24. External Relations EMAC-McKinsey Marketing Dissertation Award
Link with MSI-ISMS Practice Prize and Videos
Link with ANZMAC (BIGMAC +)
Link with AMA 24 24

25. External Relations Link with AMA 25
1. American Marketing Association International Membership Proposal
Only non-North American EMAC members eligible
20% discount on international memberships
$156 for Tier 1 countries (World Bank GNI country groups)
$100 for Tier 2 countries
$44 for Tier 3 countries
Complimentary subscriptions to Marketing News and one academic journal
Discounted subscriptions to additional journals
Access to AMA Marketing Power web site resources
Discounts to conferences
Many other benefits
2. Proposed AMA/EMAC Event
1 ½ day event
Invitation only
Top level presenters (both business and academic)
US/European presenters
Venue would be major European city with good airline connections
Local host/chair with good business connections
100 attendees (50 academics plus 50 practitioners)
Conference largely self-supporting
AMA would help with travel for US speakers
Probable timing is Fall 2012 or (more likely) Spring 2013 25 25

26. EMAC –KSMS Cooperation

27. EMAC 2012 Conference
2013: The 42nd EMAC CONFERENCE hosted by ISCTE Business School Lisbon, Portugal
May 20-22: EMAC Doctoral Colloquium May 22-25: 41st EMAC Conference

28. EMAC 2012 Conferences
2012: The 3rd edition of the CEE REGIONAL EMAC CONFERENCE hosted by University of Belgrade September 11-13
58 papers submitted

29. 25rd EMAC Doctoral Colloquium
Chair: Andreas Hermann – University of St Gallen, Switzerland Co-chairs: Suzanne Beckmann, Copenhagen Business School, Denmark Benedict Dellaert, Erasmus University Rotterdam, the Netherlands
Anders Gustafsson, Karlstad University, Sweden Thomas Otter, Goethe University Frankfurt, Germany Luk Warlop, KU Leuven, Belgium Caroline Wiertz, Cass Business School, U.K. Faculty: 18 faculty members involved Tracks Consumer Behaviour, Marketing Mix Instruments, Strategy and Internet
with
- 3 advanced tracks with 8 students - 3 beginners tracks with 12 students
Submissions - Record number of submissions: 162
- Accepted: 60

30. EMAC 2013 Conference
2013: The 42nd EMAC CONFERENCE hosted by İstanbul Technical University Istanbul, Turkey
2-4 June: EMAC Doctoral Colloquium 4-7 June: 42nd EMAC Conference
Welcome to Istanbul……

31. Thank you
&
See you in 2013