1. ITI 163: Web, Mobile, and Social Media Design Introduction
Lesson 1
Chapter 3 - Creating Effective Content

2. Copyright © Carl M. Burnett
Class Outline
Ideas for Content
Web Writing Differs
Top Writing Tips
Images that Work
Finding Photos
Creating Cartoons
Compressing Images
Adding a Map
4/6/2019
Copyright © Carl M. Burnett

3. Copyright © Carl M. Burnett
Ideas for Content
Essential Content
About Us
Contact Page
Business Content
Find Us
Meet the Team
Product
Services
Testimonials
Presentations
Feedback & Surveys
General Content
Blog / Vlogs
What’s New
Tutorials
Games
Tools
Interviews
4/6/2019
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4. Copyright © Carl M. Burnett
Web Writing Differs
People Skim read
Search matches specific query pages
Hyperlinking
Content Pathways
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5. Copyright © Carl M. Burnett
Top Writing Tips
Keep Pages Short
Put Readers First
Strong Headlines
Keep Lively Pace
Be Consistent
Be Specific
Don't Show Off
Edit, Edit, Edit!
4/6/2019
Copyright © Carl M. Burnett

6. Copyright © Carl M. Burnett
Images that Work
4/6/2019
Copyright © Carl M. Burnett

7. Copyright © Carl M. Burnett
Finding Photos
4/6/2019
Copyright © Carl M. Burnett

8. Copyright © Carl M. Burnett
Creating Cartoons
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Copyright © Carl M. Burnett

9. Copyright © Carl M. Burnett
Compressing Images
Joint Pictures Engineering Group (JPEG) Image
Photographs
Can Be Compressed
30% Compression
Graphics Interchange Format (GIF) Image
Bitmaps
256 Colors
Animation
Portable Network Graphics
(PNG)
Compression
Animation
Color Depth
No License Needed
4/6/2019
Copyright © Carl M. Burnett

10. Copyright © Carl M. Burnett
Adding a Map
Google Maps
MapQuest
Yahoo Maps
Bing Maps
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Copyright © Carl M. Burnett

11. Copyright © Carl M. Burnett
Class Review
Ideas for Content
Web Writing Differs
Top Writing Tips
Images that Work
Finding Photos
Creating Cartoons
Compressing Images
Adding a Map
Next – Layout & Design
4/6/2019
Copyright © Carl M. Burnett