1. ‘The Red Thread’ Wildcat Culture
Competitive Assessment
Organizational Health Survey
Purpose + Values Exercise

2. Purpose & Values Discovery Process
Phase I: Leadership Visioning
Phase II: Perspective Gathering
Phase III: Reality Check
November – December 2018
Historical research audit and review of strategic plan
In-depth interviews with 20 UA leaders
Outcome: Develop working hypotheses of the Purpose and Values of The University of Arizona to provide fodder for Phase II.
January 2019
On-campus and asynchronous Ideation Labs with up to 60 individuals from each of the following stakeholder groups:
Administration (42)
Faculty (23)
Students (23)
Alumni who Donate (51)
Non-alumni Donors (39)
Alumni (39)
Outcome: Identification of most powerful Purpose & Values themes.
February 2019
On-campus focus groups with diversity of current UA students (February 11)
Asynchronous ideation lab with diverse members of incoming Freshman class (fielding 2/1 – 2/12)
Outcome: An understanding of the needs and aspirations of current and potential students and how best to position the University of Arizona in order to drive preference and esteem in brand-building efforts.
Phase I – participants:
Dr. Robert Robbins, President
Jon Dudas, SVP and Chief of Staff
Dr. Michael Dake , SVP, Health Sciences
Steve Moore, SVP and Chief Marketing and Communications Officer
Laura Todd Johnson SVP for Legal Affairs and General Counsel
Jeff Goldberg Interim SVP for Academic Affairs and Provost
Lisa Rulney Interim SVP for Business Affairs and CFO
Shane Burgess, VP and Dean, Agriculture-Life Sciences, CALS Administration
Joaquin Ruiz, VP for Innovation, Dean of the College of Science, and Director of Biosphere 2
Melinda Burke, VP, Alumni Relations & President, Alumni Association
John-Paul Roczniak, President & CEO, UA Foundation and VP of Development
Kimberly Ogden, Interim VP for Research
Dave Heeke, Director of Athletics
Paulo Goes, Dean of the Eller School of Management
JP Jones, Dean, College of Social and Behavioral Sciences
AP Durand, Dean, College of Humanities
Larry Head, Interim Dean, College of Engineering
Kendall Washington White, Assistant VP for Student Affairs and Dean of Students
Jessica Summers, Associate Professor, Teaching, Learning & Sociocultural Studies
The 2018 Strategic Plan: Initiative 1.6A - “The Red Thread”