1. Speed to Market through Program Management
Presented by
Tom Lawton
Advent Design Corporation
May 14, 2002
Advent Design Corporation, Bristol PA

2. The Question to Answer this morning:
How can we most effectively and efficiently bring a successful product to market?
Advent Design Corporation, Bristol PA

3. The short answer:
Use a well developed process and use this process to constantly and relentlessly move forward. Typically this will involve more resources on the front end, during the planning portions of the project, than are typically allocated.
Advent Design Corporation, Bristol PA

4. Product Design Process
Phase 1 - Concept
Phase 2 - Feasibility
Phase 3 - Development and Design
Phase 4 - Introduction
Phase 5 - Standardization
Phase 6 - Withdrawal
Advent Design Corporation, Bristol PA

5. Define Terms Proof of Concept Alpha Prototype Beta Prototype
Pre-Production Prototype
First Run Production
Production
Advent Design Corporation, Bristol PA

6. Phase 1 - Concept Product Specifications Design Concept
Comparison of Specifications and Concepts to market needs and approximate price points.
Advent Design Corporation, Bristol PA

7. Phase 2 - Feasibility Proof-of-concept prototype Alpha prototype
Review price and performance against market needs.
Advent Design Corporation, Bristol PA

8. Phase 3 - Development and Design
Beta Prototype
Pre-Production
Advent Design Corporation, Bristol PA

9. Phase 4 - Introduction Marketing evaluation Production evaluation
Advent Design Corporation, Bristol PA

10. Phase 5 - Standardization
Accessorize and add to product’s selling potential
Reduce manufacturing costs
Advent Design Corporation, Bristol PA

11. Phase 6 - Withdrawal Plan for product withdrawal and replacement
Advent Design Corporation, Bristol PA

12. PRELIMINARY Product Design Project Flowchart Preliminary Design
Review with
Customer
Initiation
Meeting
Develop
Product
Concepts
Concept
Design Review
with Customer
Formulate
Product
Specification
Develop
Project
Schedule
Develop
Design and
Drawings
Cost
Analysis
FMECA
Reliability
Study
Alpha Critical
Design Review
with Customer
Purchasing
and
Fabrication
Internal
Project
Review
Customer
Project
Review
Assembly
Proof of
Concept
Investigation
Internal
Design
Review
Define Test
Parameters
Preliminary
Design
Review
Alpha Critical
Design Review
Develop Alpha
Qualification
Test Proc.
Assembly
Debug
Alpha
Qualification
Testing
Alpha
Qualification
Test Review
with Customer
Revise Design
and Drawings
Cost
Analysis
FMECA
Reliability
Study
Beta Critical
Design
Review with
Customer
Purchasing
and
Fabrication
Beta
Qualification
Testing
Beta
Qualification
Test Review
with Customer
Final Project
Review with
Customer
Assembly
Project
Review
Finalize
Documentation
Write
Alpha Test
Report
Write
Beta Test
Report
Assembly
Debug
Develop Beta
Qualification
Test Proc.
PRELIMINARY
Product Design Project Flowchart
Type 1: Customer’s Preliminary Idea, Alpha &
Beta Through Production Build
NOTE: This document contains proprietary information
and may not be duplicated without the express
written consent of Advent Design Corporation.
File: PD Date: 4/1/ :09:08 AM

13. Example of how we can successfully use this methodology in the real world
Princeton Tec Pulsar
Advent Design Corporation, Bristol PA

14. The Challenge
Bring new product to market from initial concept to production in less than four months
Advent Design Corporation, Bristol PA

15. Background
Last product had taken over 18 months to bring from concept through production
Internal costs on last product had been excessive
Major trade show scheduled for end of January 2000, project had to be completed for the show.
Company needed to be able to accept orders at the show and deliver in a timely manner afterwards.
Advent Design Corporation, Bristol PA

16. Advent Design Corporation, Bristol PA 1-800-959-0310 www. adventdesign
Advent Design Corporation, Bristol PA

17. Advent Design Corporation, Bristol PA 1-800-959-0310 www. adventdesign
Advent Design Corporation, Bristol PA

18. Advent Design Corporation, Bristol PA 1-800-959-0310 www. adventdesign
Advent Design Corporation, Bristol PA

19. Advent Design Corporation, Bristol PA 1-800-959-0310 www. adventdesign
Advent Design Corporation, Bristol PA

20. Advent Design Corporation, Bristol PA 1-800-959-0310 www. adventdesign
Advent Design Corporation, Bristol PA

21. Advent Design Corporation, Bristol PA 1-800-959-0310 www. adventdesign
Advent Design Corporation, Bristol PA

22. Results
Fastest, most successful product launch in the company’s history.
Largest single product ever in the company’s history (volume and dollar).
Invitation to return and run all product development for this company.
Advent Design Corporation, Bristol PA