1. CALIFORNIA POLITICS: THE NUTS AND BOLTS OF CAMPAIGNS
Professor Nathan Fletcher
February 14, 2013

2. Why are you running?

5. Types of Campaigns
Local
County
State (district)
Statewide
Federal

6. Vote Goals/Targeting
How many votes do you need to win? Specific number
Targeting those voters
Campaign Plan and Budget

7. Fundraising How to do it? Self funding candidates
Role of Independent Expenditures
Role of Political Parties

8. Getting your votes Earned media Paid Media Internet/social media
Ground game/GOTV/volunteers

9. Nuts and Bolts: Earned Media
Newspapers
Television
Radio
Bloggers
Social Media
Pros/Cons

10. Nuts and Bolts: Media Markets

11. Nuts and Bolts: Paid Media
Television Ads
Signs/Billboards
Direct Mail
Radio
Internet

12. Nuts and Bolts: Field Operations/GOTV
Where do volunteers come from?
People who volunteer for candidate
People who volunteer against opponent
People who volunteer for party
People who volunteer for organization
What do they do?
Identify/Persuade Supporters
Turn them out to vote

13. Nuts and Bolts: Field Operations/GOTV
How do they do it?
Phone calls
Walk precincts
Other things that are nice but get very few votes
When do they do it?
Build up to election day
72 hour task force

14. Nuts and Bolts: Walking Door to Door
Precincts in Del Mar
You can walk about one precinct in one day
Calling is quicker, but less effective
Harder and harder to get people to open their door or answer their phone

15. Things to know Very tough, difficult process A lot out of your control
Top of the ticket
Turnout
If at first you don’t succeed…
What not to do…

17. Discussion Questions Should all campaigns be non-partisan?
Should we have public financing of elections?