1. Defining your ‘why’ to get you through the tough times! MODULE 12
Purpose
Defining your ‘why’ to get you through the tough times!
MODULE 12

2. 12
Every business and every individual needs a sense of purpose. In this module you will determine the goals which underline your purpose. These will be essential for getting you through the tough times!

3. Defining Your Purpose to Keep You Going

4. My Purpose? Entrepreneur Coaching business Life
I’m not a team player! I hate being managed
I want to prove to myself I can make my business a success
Coaching business
Passion grew to be more about the business of consulting than the consulting itself
Wanted to have a business with lots of clients
Wanted more leverage
Wanted more revenue streams
Life
Less ordinary!
Establish my family as middle-class or entrepreneuer-class

5. My Goal Structure Business [money tree] Health & Fitness
Marketing
Sales
Delivery
Operations
Health & Fitness
[fuel for your business]
Strength targets: weight volume
Fitness targets: distance and speed
Health targets: Nutrition
Finance
[distribution]
Cash flow: Money in/out
Savings: Short & Medium
Long Term Investments
Family & Friends
[fuel for you]
Quality time together
Depth & breadth
Houses & Homes
[Stability]
Live somewhere
Maintain it
Own it
Leverage it
Lifestyle
[Enrichment]
Do things
See things
Own (some) things

6. Achieving Your Purpose
Goals
Get clients for my business to meet my revenue targets
Strategy
Market by public speaking
Tactics
Give a speech, collect contact details, follow up with lead magnet and/or call
Tasks
Write speech
Create guide
Get speaking gigs

7. Defining Your Tasks Specific Action-linked Realistic Timebound
Define goals that are SMART. That is:
Specific
Measurable
Action-linked
Realistic
Timebound
Cover both business and personal, and choose a structure that works for you!
Create a list of Actions (or tasks) required to fulfil your goal and measure your progress.
Get satisfaction from the act of doing, rather than solely the act of completing something.

8. Define your measurements
Complete the following task:
12.2 Create your vision board using a software product of your choice
12.1 Create your list of goals, with at least 1 in each of your chosen domains