1. STA - Knowledge Management
Tech Casing
STA - Knowledge Management

2. Goals of Casing See how you think See how communicate
See how you handle pressure

3. Consulting Casing vs. Tech Casing
Case Component
Tech
Problem statement designed to be followed by your clarifying questions.
Prompt & Response
Straightforward problem statement or question. Usually not as tricky or complicated.
“Do you mind if I have a second to get my thoughts?”, followed by buckets and bullet points and structured framework
Post-Prompt Framework
Flexibility in how you structure your response. Creativity allowed. DON’T say “Do you mind if I have a second to get my thoughts?”
Hand-drawn spreadsheet expected to be correct
Back of the Envelope Math (sometimes make assumptions)
Maybe a few quick revenue or price calculations if any
Brainstormed list or structure of solutions; showcase for creativity
Solution Brainstorming & Problem Solving
(overlap!)
Also a brainstormed list or structure of solutions; showcase for creativity
Structured recommendation, risks, next steps
Structured Recommendation
Usually plan of action based on brainstorm if any
Luke: Consulting; Kristen: Tech, can spitball on similarities

4. Types of Questions PM Case - Ask you to design a product
Improve a new product
Favorite product
Sales
Given a prompt and data, craft a story to present
Strategies for entering a new market
Marketing
Rolling out a new product
Growing existing product (and measuring success)
LTV
Luke

5. Format
Mixed in with behavioral ~5-10 min OR One person in the loop comes in to do the case
Feel free to ask clarifying questions
Be conversational
Don’t rush, take your time to think
It’s okay to not have an answer right away
Luke

6. Tips Know what is going on in the industry:
Risks / Opportunities: company & industry
Acquisitions
Trends
Don’t say “bucket”
Go to MCA bootcamp
Think categorically, and bucketed, BUT don’t sounds categorically and bucketed. KM

7. From your peers: MBA2 Feedback
“Know a lot about your company, the cases you'll get will likely be problems that your company has worked on first-hand”
(this is the most common component of tech cases)
“Show the interviewer that you are able to think of more than just the obvious answers”
“I messed up the math a few times, but I saved myself by being very personable about my mistakes” KM

8. From your peers: MBA2 Feedback (continued)
“They are much shorter than consulting cases. They are very relevant to the industry / product. In preparing, think very specifically about what this company does, and try to anticipate the questions.”
“Structure answers with several buckets, and go through thoughts/each bullet of why”
(depending on the company & case, you may or may not get the chance to do this)
Luke

9. Feedback on Lewis Lin?

10. Question (General Problem Solving): What is the market size of women’s rain boots in Seattle?

11. Framework # of people in Pop % Target Custs in Pop Purchase Freq
Quant per Purchase
Price per Unit
Market Size

12. Assumptions:
Women of all ages, i.e kids as well
We buy new rainboots every three years, get a lot of wear
Rain Boots for women and children average $50 - $150, I assume an average of $100
# of people in Pop
% Target Custs in Pop
Purchase Freq
Quant per Purchase
Price per Unit
Market Size
$100
$6.6M
500,000 people in Seattle
40%
⅓ per year
1 per purchase

13. Question (Marketing): Soul Cycle recently launched in Washington, DC
Question (Marketing): Soul Cycle recently launched in Washington, DC. How would you grow Soul Cycle by 30% in the next 12 months?

15. *Assume data is provided
Product: A great and efficient workout
Segment: People who need motivation to exercise
Place: At Soul Cycle Studio all around D.C, balance of Work / Home
Target: Men in DC who are looking for a group class that will kick your butt
Business Goal: Increase revenue by 30% in the next 12 months
Marketing Goal: Purchase
Price: $100 :)
Positioning: “Real men are Soul-ful” - 45 minutes to take your journey. Change your body. Find your SOUL.
Promotion:
-Social Media
-Mens magazine
-AdWords: “Men’s exercise trends”
- NYT Ads
4Ps - how we execute on this group

16. Follow-up Questions What are the challenges you anticipate?
Assuming you are on not track 6 months in, what are some other ways you might try and increase revenue?
What metrics would you want to track?

17. Question (PM): Design an Alarm Clock for the blind

18. C I R L E S