1. Tyson® Loaded Chicken Boat™ Appetizers
The Need
Top consumer motivation to purchase ‘I want something different from the norm.”
The Innovation
A unique chicken form that is the carrier for indulgent or better-for-you fillings.
The Advantage
Disruptive in the market place. Unique to Tyson and difficult for competitors to copy.
The Impact
Gains incremental volume for the appetizer occasion. Allows operators to customize and create their POD.
Sept
2016
Target Business Segments: Bar & Grill Field Chains, Casual Dining – Applebee’s (interest from sales team), Fox & Hound, Dave & Buster’s, BJ’s, Marco Pizza
Target Consumer Segments: Upbeat Food Explorers top PI 54%
Year 1 Volume: 800K-lbs
approximately $.40 unit selling price unfilled
Target Menu Price Point $5.99 for serving of 2 units
Initiating Breakfast version
Capability exists at Berryville & Wilkesboro
Concept generated from Ideation
Target Casual Dining, Bar & Grill
2016 launch focus on indulgent
Expanding into a breakfast platform
Under consideration for meatless platform