1. 10 TAKE-AWAYS

2. MOVING AWAY FROM “SILOS”
ALTHOUGH THE DEPARTMENT-BASED STRUCTURE IS STILL IMPORTANT, IT CAN ALSO PREVENT PROGRESS
EXAMPLE (SPOKANE): COMMITTEE STRUCTURE IS BASED ON STRATEGIC PLANS – SAFETY, TRANSPORTATION, BUILT ENVIRONMENT, ETC.
LOCAL EXAMPLE: COMPLETE STREETS – ACKNOWLEDGES INTERSECTION OF POLICE, PLANNING, PUBLIC WORKS

3. CREATING PLACE: DON’T TRY TO BE PERFECT
AVOID “DESIGN BY COMMITTEE”
NOTHING IS PERMANENT – DON’T BE AFRAID TO ALLOW TEMPORARY INSTALLATIONS, OR TO REMOVE INSTALLATIONS THAT DON’T WORK
IT’S OK IF IT IS USED DIFFERENTLY THAN INTENDED (AS LONG AS IT’S SAFE)
DESIGN FOR WHAT YOU WANT, NOT WHAT YOU DON’T

4. THE EVOLUTION OF RETAIL
IF CONSTRUCTED, PIONEER PLAZA WOULD HAVE BEEN THE LAST REGIONAL SHOPPING CENTER BUILT IN THE UNITED STATES
NO MAJOR REGIONAL CENTERS HAVE BEEN BUILT WITHIN THE LAST TWELVE YEARS

5. SHORELINE MASTER PROGRAM: AREAS OF FOCUS
EMPHASIS ON NO NET LOSS, PUBLIC ACCESS
INTEGRATION WITH GMA, CAO
ECOLOGY FOCUS ON “COMMON SENSE”
REDUCING RED TAPE: ARE PUBLIC HEARINGS REQUIRED FOR TECHNICAL DECISIONS?

6. DOWNTOWN IMPROVEMENT DISTRICT
SUPPORTS DOWNTOWN/SUPPORTED BY DOWNTOWN
MAINTENANCE, PROMOTION, OTHER?
MANDATORY FEE FOR ALL BUSINESSES
CREATES/DEPENDS ON STRONG, ORGANIZED LEADERSHIP

7. PLANNING IN THE RIGHT OF WAY
MORE ROADS, WIDER ROADS WILL NOT SOLVE THE PROBLEM
MULTI-MODAL STREET CAPACITY IS OFTEN HIGHER THAN AUTO-ONLY
(LACK OF) STREET PARKING IS OFTEN BLAMED ON BUSINESS FAILURE – BUT THERE IS LITTLE EVIDENCE THAT THIS IS THE CASE, ANYWHERE
STREET TREES ADD $8,870 TO SINGLE FAMILY SALES PRICE (PORTLAND, 2010), INCREASE SALES/VIBRANCY OF BUSINESSES
AVOID “TOKENISM:” WE DON’T NEED ONE OF EVERYTHING

8. ELEVATING COMMUNITY VOICES
ARE WE HEARING FROM THE CITIZENS THAT ARE THE MOST MARGINALIZED?
ARE WE DOING A GOOD JOB OF SEEING THE COMMUNITY THROUGH DIFFERENT LENSES?
HOW CAN WE REACH THESE CITIZENS “WHERE THEY ARE?”
FOOD BANK USER SURVEY
NEIGHBORHOOD OPEN HOUSES
CITIZEN ADVISORY GROUP
MULTI-LINGUAL PROVISIONS
OTHER?

9. DOWNTOWN IS THE KEY
BIG DIFFERENCE BETWEEN COMMUNITIES THAT HAVE FOCUSED ON DOWNTOWN, AND THOSE THAT HAVE NOT
COMPLETE SUPPORTING STUDIES FOR WALKABILITY, INFRASTRUCTURE IMPROVEMENTS
REDUCE NEW SURFACE PARKING
WWU IS INITIATING A YEAR- LONG STUDY IN SUPPORT

10. CITY/APPLICANT RELATIONSHIPS
CITIES THAT DO NOT WORK WITH THE DEVELOPMENT COMMUNITY STRUGGLE
CITIES THAT WORK CONSTRUCTIVELY WITH THE DEVELOPMENT COMMUNITY TO LEVERAGE COMMUNITY BENEFIT SUCCEED
CITY/APPLICANT RELATIONSHIPS

11. SCOOTERS ARE COOL! FERNDALE IS NOT OF SUFFICIENT SIZE
CITIES THAT SUCCESSFULLY INTEGRATE NON-TRADITIONAL MODES OF TRANSPORTATION OPEN UP AVENUES FOR EXPLORATION AND COMMERCE
GEOCACHING, HISTORY WALKS, WAYFINDING, REST AREAS DO THE SAME