1. 2017 Amplified Digital Display Ad Benchmarks
2017 Stats
2017 Amplified Digital Display Ad Benchmarks

2. Display Average CTR by Industry
2017 Benchmark Average
2017 Amplified Average
HVAC
0.08%
0.43%
Restaurant
0.14%
0.26%
Animal Services
0.01%
0.24%
Misc
0.07%
0.21%
Real Estate
0.47%
Education
0.19%
Retail
0.04%
Senior Living
Team Sports
0.06%
Entertainment
0.18%
Home & Garden
0.13%
Travel
0.03%
Marine Products
0.16%
*Industry data provided by Google Display Benchmark Tool

3. Display Average CTR by Industry
2017 Benchmark Average
2017 Amplified Average
Charity
0.07%
0.15%
Finance
0.04%
0.14%
Animal Services
0.01%
0.24%
Politics
0.05%
Insurance
0.12%
Recruitment
0.11%
Auto
0.06%
Agriculture
0.09%
Newspaper
0.21%
*Industry data provided by Google Display Benchmark Tool

4. *Industry data provided by Google Display Benchmark Tool

5. PPC Benchmarks Breakdown
Category
CTR
Industry CTR
CVR
Industry CVR
Overall Averages
2.48%
3.17%
6.51%
3.75%
Auto
4.09%
4.00%
20.60%
6.03%
B2B
1.56%
2.41%
2.05%
3.04%
Charity
3.40%
4.41%
1.73%
1.96%
Education
3.57%
3.78%
3.86%
3.39%
Entertainment
8.60%
2.22%
6.64%
Finance
2.85%
2.91%
8.06%
5.10%
Home & Garden
1.79%
2.44%
2.14%
2.70%
HVAC
1.02%
2.61%
6.71%
3.37%
Law
1.75%
2.93%
16.65%
6.98%
Medical
3.61%
3.27%
9.28%
3.64%
Paving
2.31%
21.59%
3.36%
Real Estate
5.72%
3.71%
3.95%
2.47%
Recruiting
3.29%
2.42%
14.00%
5.13%
Restaurant
6.42%
Retail
1.71%
Senior Living
1.65%
6.26%
Travel
4.49%
4.68%
4.12%
3.55%
subcategories
*Industry data provided by Wordstream

6. *Industry data provided by Wordstream

7. FB Ad CTR by Objective FB Ads 2017 Overall Average CTR = 1.21%
AD 2016 Average
App Engagement
2.80%
Page Likes
1.38%
Event Response
2.08%
Post Engagement
Traffic
2.33%
Video Views
0.85%
FB Ads 2017 Overall Average CTR = 1.21%

8. Facebook Brand Awareness Breakdown
Category
2017 Amplified Average CTR
Post Comment Rate
Post Share Rate
Post Like Rate
Post Reaction Rate
Brand Awareness Overall
0.83%
0.03%
0.04%
0.10%
Entertainment
1.30%
0.00%
0.06%
0.22%
Medical
1.88%
0.09%
0.12%
0.05%
0.14%
Retail
0.18
0.01%
subcategories

10. Facebook Engagement Breakdown
Category
2017 Amplified Average CTR
Post Comment Rate
Post Share Rate
Page Like Rate
Post Reaction Rate
Engagement
Overall
2.80%
0.01%
0.06%
0.07%
2.26%
Advertising
0.46%
0.00%
14.72%
Auto
4.46%
0.16%
1.66%
Home & Garden
1.49%
0.04%
0.02%
0.23%
Medical
5.32%
0.11%
0.17%
1.93%
Nursing Home
4.63%
0.12%
0.18%
0.83%
Retail
4.57%
0.37%
3.11%
subcategories

13. Facebook Event Response Breakdown
Category
2017 Amplified Average CTR
Post Comment Rate
Post Share Rate
Page Like Rate
Post Reaction Rate
Event Response
Overall
2.08%
0.02%
0.06%
0.31%
Events
2.83%
0.01%
0.04%
0.03%
Finance
1.79%
0.00%
0.05%
0.15%
Home & Garden
1.09%
0.09%
0.25%
Marine Products
0.99%
0.07%
0.26%
Medical
3.86%
0.29%
0.08%
0.48%
Travel
3.52%
0.95%
subcategories

16. Facebook Page Likes Breakdown
Category
2017 Amplified Average CTR
Post Comment Rate
Post Share Rate
Page Like Rate
Post Reaction Rate
Page Likes
Overall
1.38%
0.00%
0.01%
0.89%
Auto
1.02%
0.69%
Entertainment
1.86%
0.03%
1.17%
Home & Garden
1.21%
0.59%
0.02%
Marine Products
0.83%
Medical
0.47%
Nursing Home
1.59%
0.85%
Restaurant
1.56%
1.07%
Retail
1.12%
Retail/Home
2.07%
0.29%
Travel
2.03%
1.54%
subcategories

18. Facebook Reach Breakdown
Category
2017 Amplified Average CTR
Post Comment Rate
Post Share Rate
Page Like Rate
Post Reaction Rate
Reach
Overall
0.19%
0.00%
0.01%
0.02%
B2B
3.09%
0.11%
0.27%
0.59%
Education
Medical
0.17%
Retail
subcategories

20. Facebook Traffic Breakdown
Category
2017 Amplified Average CTR
Post Comment Rate
Post Share Rate
Page Like Rate
Post Reaction Rate
Traffic
Overall
1.19%
0.01%
0.02%
0.09%
Agriculture
2.33%
0.00%
0.03%
0.11%
0.33%
Animal Services
0.91%
0.04%
0.12%
Auto
1.09%
0.06%
B2B
0.78%
Consumer Services
0.42%
Education
0.37%
Entertainment
1.78%
0.05%
0.36%
Finance
0.44%
Home & Garden
1.67%
Law
0.18%
Continued on next slide

21. Facebook Traffic Breakdown
Category
2017 Amplified Average CTR
Post Comment Rate
Post Share Rate
Page Like Rate
Post Reaction Rate
Traffic
Overall
1.19%
0.01%
0.02%
0.09%
Marine Products
1.26%
0.00%
0.06%
Medical
1.03%
Real Estate
1.60%
0.07%
Recruitment
1.20%
0.04%
0.08%
Restaurant
1.14%
0.12%
Retail
1.07%
Retail/Home
0.23%
Senior Living
2.11%
0.05%
0.10%
0.15%
Team Sports
2.17%
0.03%
0.14%
Travel
1.56%
0.11%