1. The Evolving Landscape of Content Producers and Content Consumers
The story and role of translation data from the “sharing economy” perspective

2. Who Are Today's Content Producers?
Print media
Digital media--
Digital Life - What's your digital life like? What defines your digital life?
Social Media - everybody is a storyteller/“we”media
Who is buying the content? Who will buy the digital content? Who are the existing and emerging online communities?
"The messenger is the message."
"The news that matters most is inherently personal."

3. Who Are the Consumers of Translation Data
in the Digital Age?
Media+Tech+Society
To sell + To share
- Everyone is a publisher, and everything is social
To sell globally + To share globally
-What can be global and what drives them to become global?

4. Who Are the REAL Consumers of Translation Data
in the Digital Age? WE
EVERYONE
Professional or not, and no matter where you encounter it, the stories that matter most are inherently personal.

5. Big Data For years it was about collecting data
Think how exciting it was the first time you used Google/Baidu and answers came up – it was like finding the needle in the haystack!
Today, your search needs are different, and you are looking for a needle in a stack of needles -- Think how frustrating it is to get 30 pages of irrelevant results.
Big data VS "Small data" ("small data" connects people with timely, meaningful insights, organized and packaged--often visually--to be accessible, understandable, and actionable for everyday tasks.）
Keys:
Better search is KEY (Google is going to get passed over — people need something different)
"Vertical" is KEY
Faster translation is KEY- New ways of doing translation are needed

6. Domains/Industries from LSP’s Perspective

7. Top 15 Industries/Domains that LSPs Serve
Manufacturing
Legal
Multimedia&Entertainment
Transportation
Public Utilities&Energy
Financial
Education&e-Learning
Life Sciences
Travel&Leisure
Business Services
IT&Telecom
PR&Marketing
Consumer&Retail
Government&NGO
Aerospace&Defense

8. Translation Data: To Share or Not?
“Sharing Economy”- social engagement, sense of community, trust, convenience, win-win-win.
Translation data – How? Why?
Easy to share in vertical domains?
“Small data” - Customized culturally and personally?

9. What Else Can Be Shared? . ?

10. Thank You! Name: Henry Wang Email: Henry.Wang@utranshub.com
Web: