1. Copyright © 2010 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved.

2. Chapter 1
Introduction 2

3. What is Psychology?
Psychology – the scientific study of behavior and mental processes
Why study psychology? 3

4. Psychology and the Scientific Method
Folk psychology
The importance of empiricism
The scientific method
Identify the problem
Conduct background research
Formulate a hypothesis
Test the hypothesis
Analyze your results
Report your results 4

5. Psychology and the Scientific Method5

6. Psychology and the Scientific Method
The importance of critical thinking
Critical thinking is a way of processing information that examines assumptions, evaluates evidence, looks for hidden agendas and assess conclusions 6

7. The History of Psychology
Prescientific psychology
Dualism
Foundations of scientific psychology
Structuralism and functionalism
Wundt
Titchener
James
Gestalt psychology
Psychodynamic theory
Behaviorism 7

8. The History of Psychology8

9. The History of Psychology
Foundations of scientific psychology
Humanistic psychology
Cognitive psychology
Evolutionary psychology 9

10. Levels of Analysis 10

11. Nature vs. Nature Nature Nurture
History of the nature vs. nurture debate
Natural selection 11

12. Types of Psychology Psychological organizations
American Psychological Association (APA)
The Association for Psychological Science (APS) 12

13. Types of Psychology Careers in psychology Clinical psychology
Clinical psychologists diagnose and treat mental and behavioral problems
Academic psychology
Teaches and conducts research
Applied psychology
Use theory and practice to tackle real-world problems 13

14. Types of Psychology 14