1. Basics of Crisis Communication

2. When we think of crisis communications, we usually think of “bad things in the press.”

3. The truth is, a crisis can come in several forms:
Misconduct
Emergencies
Medical
Safety-related
Property damage
Natural disasters

4. Crisis communications is not crisis response.
It is one element of a response.
Its job is to inform and connect.

5. Keys to success: Preparation
Remember: best practices apply to all situations

6. Plan components: Purpose Audiences Channels Spokespeople Response team
Protocols

7. Rules about facts: Rule #1: Stick to the facts

8. Plan components (cont’d):
Timeline
Public statement(s)
Resources for media (and you)
Possible questions / ongoing areas of interest
Additional information

9. Closing thoughts….
If it’s at all public, hiding is not an option. If you don’t tell it, someone else will.
Work on your plan ahead of time.
Share it!
Stick to it.

10. Questions?