1. Professor: Dr. Trappey
Group member:
劉峻言
康銘仁
季政龍
林孟璇

2. Introduction
Chen’s farm is a leisure farm situated in the Hsin-Chu County.
It focuses on Hakkas culture, restoration of rare insects, and ecological education.
In the farm, you can see beautiful scene and Hakkas restaurant.
Also, you can enjoy doing the homemade toys, DIY 擂茶, and lots of Hakkas snacks.

3. Problem
In recent years, the number of people who go to the Chen’s farm has decreased gradually. So, we want to analyze the environment of the restaurant and find out the reasons that may cause few people to come here.
The main target we analyze is about the environment of this farm.

4. Hypothesis H1. The feature of the Hakkas restaurant is able
to attract you to visit there again.
H2. The traditional Hakkas food is able to
attract you to visit there again.
H3.The improvement of the sanitation of the
restaurant is able to attract you to visit there again.
H4. The indoor comfort is able to attract you to
visit there again.
H5. The rest room of the restaurant is able to

5. Hypothesis.1 The feature of the Hakkas restaurant is able to attract you to visit there again.
Variable N
Mean
StDev
SE Mean
95% CI T P
feature 32
3.7813
0.4200
0.0742
(3.6298, )
37.46
0.000
One-Sample T:
The feature of the Hakkas restaurant
Test of mu = 1 vs not = 1
Correlations: feature, the willing to come of the next time
Pearson correlation of feature and the willing to come of the next time = 0.519
P-Value = 0.002

6. Hypothesis.2 The traditional Hakkas food is able to attract you to visit there again.
Variable N
Mean
StDev
SE Mean
95% CI T P
Hakkas food 32
3.031
0.782
0.138
(2.749, 3.313)
14.69
0.000
One-Sample T: Hakkas food
Test of mu = 1 vs not = 1
Correlations: Hakkas food, the willing to come of the next time
Pearson correlation of Hakkas food and the willing to come of the next time = 0.054
P-Value = 0.768

7. Hypothesis.3 The improvement of the sanitation of the restaurant is able to attract you to visit there again.
Variable N
Mean
StDev
SE Mean
95% CI T P
sanitation 32
3.8125
0.3966
0.0701
(3.6695, )
40.12
0.000
One-Sample T: sanitation
Test of mu = 1 vs not = 1
Correlations: sanitation, the willing to come of the next time
Pearson correlation of sanitation and the willing to come of the next time = 0.066
P-Value = 0.718

8. Hypothesis.4 The indoor comfort is able to attract you to visit there again.
Variable N
Mean
StDev
SE Mean
95% CI T P
Indoor
comfort 32
3.4688
0.5070
0.0896
(3.2860, )
27.54
0.000
One-Sample T: indoor comfort
Test of mu = 1 vs not = 1
Correlations: indoor comfort, the willing to come of the next time
Pearson correlation of indoor comfort and the willing to come of the next time = 0.424
P-Value = 0.016

9. Hypothesis.5 The rest room of the restaurant is able to attract you to visit there again.
Variable N
Mean
StDev
SE Mean
95% CI T P
restroom 32
3.8438
0.4479
0.0792
(3.6823, )
35.92
0.000
One-Sample T: rest room
Test of mu = 1 vs not = 1
Correlations: rest room, the willing to come of the next time
Pearson correlation of rest room and the willing to come of the next time = 0.049
P-Value = 0.790

10. Quantity research
Q1: In what kind of situation, you will consider to go to Chen’s farm again?

11. Quantity research
Q2: Which part you think that should be improved will pleasure tourists most?

12. Quantity research
Q3: Where are you from?

13. Quantity research Q4: Could you simply describe your valuation
to the Chen’s farm?
Advantage: Beautiful scene on the hill, delicious food, and the consideration of art, release our spirits.
Disadvantage: too far from the city, a little bit expensive

14. Summary Hypothesis.1 The feature of the Hakkas restaurant is able to
attract customers to visit there again.
It is true.
Hypothesis.2 The traditional Hakkas food is able to attract
customers to visit there again.
It is true.
Hypothesis.3 The improvement of the sanitation of the
restaurant is able to attract tourist to visit there again.
It is true.
Hypothesis.4 The indoor comfort is able to attract tourist to visit
there again.
It is true.
Hypothesis.5 The rest room of the restaurant is able to attract tourist
to visit there again.
It is true.

15. Conclusion
The surroundings of farm can attract tourist to go to Chen’s farm again

16. Reference
Guey-Tyan Lin ，2007，An Empirical Study of the Relationship among Customers Perceived Value, Customers Satisfaction and Customers Loyalty-The Case of Chain Restaurants
Chen, Chien-Yu ，2007，An Empirical Study of The Influence of Store Environment, Consumer’s Emotion, Shopping Value to Word-of-Mouth- The Case of McDonald’s
Chia-Cheng Lee ，2006，A Study on Theme Restaurant Customer’s PerceivedService Quality and Their dining Experience-The Case of Restaurant H.
YU-LIANG PAN ,2002, A Study on the Strategic Planning of Local Government for Marketing Place－ A Case Study of Yen-chao Hsiang