1. Technology Transfer Case Study Hubert Fröhlich & Tomaž Sešek – TTPs Jernej Adamič, Adnet – Industry Partner October 2011 Si.mas – System for identification, measurement and analysis of the dynamics of the social networks

2. Agenda 25.10.2011 Copyright © TS Consult d.o.o. 2011 1 Project OverviewExpectations of the Industry PartnerProject ResultsNext Steps & ChallengesLessons Learnt

3. Project Starting Point: mladismo.si social portal 25.10.2011 Copyright © TS Consult d.o.o. 2011 2

4. Project Starting Point 25.10.2011 Copyright © TS Consult d.o.o. 2011 3 Existing social networks built for partner companies Lots of data How can it be transformed into useful information? How can they create revenues? Can it be transformed into a generic tool?

5. Social Networks & what can be done with them? AdNet – Industry Partner Electrotechnics Faculty, University of Ljubljana Project Partners 25.10.2011 Copyright © TS Consult d.o.o. 2011 4 TTPs – Hubert & Tomaž

6. AdNet 5 people 5 clients Electrotechnics Faculty, University of Ljubljana 270 researchers (approx.) 110 projects with industrial partners (approx.) Compare partners 25.10.2011 Copyright © TS Consult d.o.o. 2011 5

7. Expectations of the Industry Partner – Project Description 25.10.2011 Copyright © TS Consult d.o.o. 2011 6 Action Analytics: analyse events and dynamics within the social network (activity, applications, document publishing) Visual Analytics: visualisation of social network relationships Social Analytics: analysis of relationships within the network (centralisation, cohesion, cliques, liveliness, etc.) Behavioural Analytics: analysis of social network member behaviourWeb Analytics, Search Analytics, Social Network Analytics Final Prototype: will allow simulations and case studies for both further research activities as well as sales potential evaluation.

8. Challenges Encountered 25.10.2011 Copyright © TS Consult d.o.o. 2011 7 Over-ambitious timeline as originally designed by the industrial partners: Availability of industrial partner team members Delays in initiating cooperation Further clarification of technical project definition required Priority conflicts: Industry Partner: New project or product development? Research Partner: Article or industrial project?

9. Consequences of Challenges Encountered 25.10.2011 Copyright © TS Consult d.o.o. 2011 8 Redefined project definition to focus only on early stage data investigation Mid-term cooperation agreement between partners Close integration of pilot end customers into the project Strong personal cooperation of key team members on both partners teams

10. Redesigned Project Description 25.10.2011 Copyright © TS Consult d.o.o. 2011 9 Define product development plan: product development stages, resource requirement estimates, definition of project team, market overview Formalise cooperation with research institutionDefine social portal goals, including an introductory analysis Analysis of pilot data, in particular, considering the social portal goals as identified before Identify handicaps of the pilot implementation and propose improvements for pilot social portals which will provide significant data on portal users Implement the improvements as a consequence of analytical tool usage

11. Results 25.10.2011 Copyright © TS Consult d.o.o. 2011 10 Define product development plan: product development stages, resource requirement estimates, definition of project team, market overview Formalise cooperation with research institutionDefine social portal goals, including an introductory analysis Analysis of pilot data, in particular, considering the social portal goals as identified before Identify handicaps of the pilot implementation and propose improvements for pilot social portals which will provide significant data on portal users

12. Next Steps: back to original plan and continue cooperation! 25.10.2011 Copyright © TS Consult d.o.o. 2011 11 Action Analytics Social Analytics Use in further Deployments Behavioural Analytics …

13. Lessons Learnt 25.10.2011 Copyright © TS Consult d.o.o. 2011 12 Priorities: Perceptions of time change frequently and dramatically in small teams Cashflow is king – especially in small companies TTP: Talking is not enough – good understanding of the topics and occasional active involvement in discussions helps! Overall: Mismatch in size and operations mode of clients can be a problem and is hard to manage

14. Thank you! 25.10.2011 Copyright © TS Consult d.o.o. 2011 13 Hubert Fröhlich E: hubertf@fe.uni-lj.sihubertf@fe.uni-lj.si Tomaž Sešek E: tomaz.sesek@tsconsult.sitomaz.sesek@tsconsult.si Relevant Business Consulting with Competent IT Execution for Measurable Results