1. Hollywood movie stars and directors endorse Lucky Strike cigarettes.
Hollywood movie stars and directors endorse Lucky Strike cigarettes. A. Al Jolson, the famous actor/singer star of the first talking picture, The Jazz Singer (1927), appeared in this 1928 advertisement endorsing Lucky Strike as an alternative to fattening sweets. In smaller print, the studio tie-in states, “Al Jolson, as he appears in Warner Bros Vitaphone success, “The Singing Fool [1928]””. This advertisement belonged to the “Reach for a Lucky Instead of a Sweet” campaign in 1928– B. King Vidor, a prominent film director, endorsed Lucky Strike cigarettes for their soothing qualities in this 1927 “Precious Voice” campaign advertisement. Vidor’s testimonial includes tie-in for his movie, The Big Parade (1925).20 C. Betty Compson, a successful actress who made the crossover to sound, endorsed Lucky Strike (commonly known as “Luckies”) in this 1928 advertisement in the “Cream of the Crop” series. Compson’s testimonial describes the relief she gets from smoking Luckies, which she always has on hand “on the set”.104
K L Lum et al. Tob Control 2008;17:
©2008 by BMJ Publishing Group Ltd