2. Who we’ve worked for:
Connexions
12 UK Youth Offending Teams
Youth Action Team (YAT)
Local Authorities
Play England
British Youth Council
Youth Action Network
Creative Partnerships
CAMHS
West Anglia College
Leicestershire Constabulary
Youth Voice
Leicester Youth Service
Arts Council U.K
YMCA

3. Underlying key principles to engage young people
Involve young people
Let them have a voice
Stay connected with youth culture
Be creative and adventurous
Don’t patronsie or use “yoof chat”
Be clear and simple
Not one size fits all approach

4. Methods and approaches to attracting young people
Give an aid memoire-badges/t-shirts/keyrings
Use young people’s environment as a creative canvas
Get your campaign/project in the press
Get young people talking about your project by making it the must do thing
Make your communication interactive with young people and don’t forget a call to action
A creative PR stunt led by young people
Identify your targets more specifically
Create a web presence eg; facebook, myspace
Use viral, gureilla marketing and sms texting

5. What is Guerrilla Marketing?
Using cost-effective techniques
Aims to focus attention to the message
More fun and creative
Has the ability to get young people talking- word of mouth

6. Examples of Guerrilla Marketing

8. Examples Guerilla Marketing in schools
To explore creative approaches to visual communication in school
To engage students in positive behaviour and safety issues

14. Viral marketing
Viral marketing is a marketing strategy that encourages recipients to pass along messages to others in order to generate added exposure.
Flash animation/video/joke etc

15. VIRAL VIDEO
Aim
To engage the views and raise the awareness of the Arts Council to young people by creating an online debate of how the Arts Council can reach more young people.
Consulted resident young consultants
We spammed 5000 young people via and resulted in 136 young people providing their views and opinions regarding the Arts Council.
Conclusion
The Arts Council is now implementing the views of the findings within their investment strategy allowing them to allocate funds to projects which will have more impact and demand on young people.

17. What makes a good design?
Getting young people involved
Bright colour
Funky font (hand drawn is very popular)
Images of young people
Illustrations
Simple text information and call to action

19. Using technology to engage hard to reach young people
Engages with the young person, therefore gathering a more
in-depth information
Provides professionals better assessment of the young person
Reduces paper work/ turn off by the young person
Triggers discussions
Can be used remotely
Password and data protected
Information can be printed out by worker

28. Thank you. Now time for those awkward question!!!