1. Insurance Marketing Strategic Challenges
Hilmy Cader, CEO, MTI Consulting

2. Insurance Marketing Strategic Challenges
An outside-in perspective

3. Strategic Framework
Re-Insurance
Insurance Company
Channels
Consumer

4. Strategic Framework
Re-Insurance
Insurance Company
Channels
Consumer

5. Strategic Framework Key Challenge? Re-Insurance Insurance Company
Channels
Consumer

6. Key Challenges Low Penetration of Non-Mandatory Classes of Insurance
Why?

7. Reasons for Low Penetration of Non-Mandatory Insurance
The Consumer Perspective
“I do not see the need for it”

8. Reasons for Low Penetration of Non-Mandatory Insurance
The Consumer Perspective
“I don’t have the money to pay for insurance”

9. Reasons for Low Penetration of Non-Mandatory Insurance
The Consumer Perspective
“Insurance is not Islamic”

10. Responding to the Challenges
Marketing Strategies – for consideration

11. Value Proposition
Need for basic research / insights – based Product Development
Importance of Pricing for Strategic Sampling

12. Marketing Communication (A&P)
Need for Marketing Education – engaging consumers

13. Retailing & Sales
Front-end Visibility – ability for consumers to interact with
Using existing / established channels

14. Organizational De-Techincalizing Building Marketing & Sales:
Competencies
Culture

15. Thank You!

16. Profitable Business Strategies