1. SATIRE

2. Horatian satire
Light, needling satire. Think of the image of the rapier. Jabs at its target.
From the Roman poet, Horace.

3. It is able to criticize with humor.
Horatian Satire
Horatian humor ridicules universal human follies. Horatian satire is witty, amusing, tolerant and, less harsh and abrasive.
It is able to criticize with humor.

4. Juvenalian satire
Harsh, cutting satire. Remember the image of a hatchet. It hacks at its target.

5. Techniques
Exaggeration: hyperbole. Blow up something small to ridiculous proportions.
Reductio ad absurdum: extending something to ridiculous extremes. The art of shrinking something to a ridiculous proportions.

6. Techniques
Parody: imitates one particular piece of art or other medium mostly for entertainment. Lighthearted.
Caricature: imitates a person’s features or characteristics

7. Devices Pun: intentional play upon or misuse of words
Malapropism: unintentional misuse of words
Irony: contrast against the usual, expected

8. Seven Deadly Sins
Pride Avarice
Lust Sloth
Gluttony Envy
Wrath

9. Seven Deadly Sins
Began in Medieval times. Almost all satire is pointed in some way toward one of them
or some “offshoot” of one, such as hypocrisy, which is an offshoot of pride.

10. Continued
Most modern advertising uses every one of these sins as an appeal.
We recognize these tools that are used to persuade. Satire is a tool of recognition.