1. HANGING OUT Bill Lee President Center for Customer Engagement
GROWTH BY
HANGING OUT Bill Lee President Center for Customer Engagement

2. WHAT’S YOUR BRAND?
THAT should be your brand

3. The customers my team engages are the Most Powerful Growth Resource our company has.
THAT should be your brand

4. HIRE YOUR CUSTOMERS
SHOP
USE
Innovation GAP
Ret/Expand GAP
Sales GAP
Proof GAP
Product GAP
Services/Support GAP
Awareness GAP
Marketing GAP
Advanced Practices in Customer Advocacy and Engagement,
Bill Lee, Center for Customer Engagement 2017
Advanced Practices firms are engaging customers to bridge all of these gaps.

5. STANDING OFFER Bring me your C-Suite’s Top Growth Priority.
I’ll give you “references.”
THAT should be your brand

6. Growth and Its Discontents
“50% of successful, innovative companies are founded by user innovators.”
Eric von Hippel,
Prof. of Technology Innovation, MIT
Growth and Its Discontents
“The vast majority of innovations fall far short of ambitions, a fact that has remained unchanged for decades.”
Clayton Christensen
C-Suites are struggling to achieve profitable growth.
Skateboards
Wheels on suitcases
Heart Lung Machine
WWW
Mfg: “I didn’t even know you wanted that!”
They focus on large markets—

7. GROWTH BY HANGING OUT with…
MARQUEE CUSTOMERS

8. BLUEPRINT TO A BILLION, David G, Thomson, 2006
Between 1981 and 2005:
IPOs: 7783 companies
$1B in revenues: 387
Primary differentiator: Marquee Customers
BLUEPRINT TO A BILLION, David G, Thomson, 2006

9. “Marquee Customers” Influential Innovative
Shared Vision, i.e. “Hang Out”

10. To build your career… Call in the Calvary!

11. Senior Vice President, Customer Experience
Senior Manager, Global Customer & Partner Engagement
Finastra
Aug 2013-Dec years 5 mos
London, United Kingdom
CPA Global
Jan 2018-Present 3 mos
London, United Kingdom

12. Video attached to email

13. Bill Lee Advanced Practices in Customer Advocacy
Founder
Center for Customer Engagement
Advanced Practices in Customer Advocacy
and Engagement:
The Hidden Wealth of Customers