1. Sports Category: % of Total Minutes Viewed Online
A Vast Majority Of Time Spent Online With Sports Content Is Through TV-Branded Digital Platforms
Sports Category: % of Total Minutes Viewed Online
2016
P2+
P18-34
Note: “All The Rest” reflects non-premium TV-related websites like USA Today Sports, SB Nation, Scout.com, Reddit Sports, Deadspin.com, Big Lead Sports, etc
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Source: comScore MediaMetrix, multiplatform media trend data, January-December 2016; comScore-defined sports category vs. custom created Sports TV Branded Website subcategory which includes digital platforms such as ESPN.com, Fox Sports, CBS Sports & NBC Sports.