1. Who are the mass media? Traditional Media The “new media” Examples
Trends
The “new media”
characteristics
WHO ARE THE MASS MEDIA? Pages
“Traditional” media
Newspapers: NY Times, Washington Post, Wall Street Journal. Declining circulation.
Television: CBS, NBC, ABC – decline of 3 major networks with advent of greater competition from cable
Magazines: Time, Newsweek, US News and World Report. Declining circulation.
Trend towards mergers and consolidation  less competition
The “new media”
Examples: the Internet, web logs (“blogs”), YouTube, CNN, Fox News, The O’Reilly Factor, Daily Show, Colbert Report, Rush Limbaugh and talk radio
Characteristics:
more interactive
More emphasis on entertainment – “infotainment”
Personalized
Emotional
Informal
Opinionated
Topical