1. Evaluation of Programme communication strategy
Successfull communication on Structural Funds Brussels 10/XI/03
Robin FISHER
Senior communication officer

2. Lead partners : a vital link in the Communication strategy
NWMA
Membership base
Bottom-up
process
NWE Population ( 171 million)
Decision makers : regional & local
public,private bodies
CPs
JTS
Potential project applicants
Lead partners+
Project partners
Opinion makers : media

3. Mid term evaluation report
Project Development strategy
Programme promotion strategy
Mid term evaluation report
Generate new applications
Partner search
event
Stakeholders
Decision makers
Paris Spark off
Foster further match funding
Contribute to debate
on future of INTERREG/NWE
PD days
Approved projects
Website
Thematic
brochures
Website
Thematic
Workshops
Newsletters
Project
Implementation
Event for
regional
representations
in Brussells
Bonn Spark off
Press relations
Thematic
Infodays
LP seminars
Mid term
PR event
Mid term evalutation
Spatial Vision II

4. Mid term evaluation draft report
Assessment period : June –October 2003
Assessors : Rupprecht consult Forschung & Beratung GmbH external consultants

5. Mid term evaluation draft report

6. Mid term evaluation draft report
Face to face interviews (34) :
9 Contact points
8 Committee Members
8 JTS Employees
3 Project partners
1 ESPON* member
1 European commission member
1 Managing Authority member
1 Paying Authority membe
1 Regional representative
1 Municipal representative
*European spatial planning observatory network

7. Mid term evaluation draft report
Stakeholder Questionnaires
Two page document containing a mix of open and closed questions
ed initially to 853 stakeholders
( project partners, submitters of project ideas …) on July 30th
199 questionnnaires returned

8. Mid term evaluation draft report
Stakeholder Questionnaires
Break down by country
Break down by profile

9. Mid term evaluation draft report
Stakeholder questionnaire
Absolutely agree
Mostly agree
Mostly disagree
Absolutely disagree
The NWE Programme website ( is easy to use
The NWE Programme website is a useful source of information.
JTS dissemination/information material is useful.
JTS supports “my project” in dissemination.

10. Status of communication tools
Targeted database
Set up by JTS & CPs – ongoing updating
Website
1) New applicants : InfoPack available for download in 4 languages + PI & Project databases
2) Lead partners : support documents
3) Pr.Management : restricted area
Newsletters
First issue July 2003 in 4 language
+online newsletter
Targeted events
1 spark off event, 3 thematic workshops, 10 Infodays, 7 external workshops, 1 project fair
Publications
Posters,exhibition stands,delegate packs,Programme brochure,flyer, Powerpoint presentation, Lead Partner communication kit
Media relations
Press clipping service has picked up press clippings generated both by Programme press releases and project press releases

11. Mid term evaluation draft report

12. Mid term evaluation draft report
Areas for improvement :
Make website more user-friendly
Continue emphasizing importance of communication at project level
Clarify roles : JTS, CP’s and project partners
Publicise project results : mid-term event, Conference of regions eg. Alpine space
Look for synergies with other IIIB Programmes