1. Principles of Design
How to create visually-pleasing designs and capture the viewers’ attention.

2. Definition: The ways an artist or designer use the elements of art.
Principles of Design
Definition: The ways an artist or designer use the elements of art.

3. BALANCE Arrangement of elements in an artwork, ensuring that the visual weight is pleasing to the eye.
Symmetrical
Balance
Mirror image
More formal
Can be static and
often too expected

4. BALANCE Asymmetrical Not a mirror image Off-center focal point
Less formal
Often causes more
visual movement

5. What Type of BALANCE?

6. What Type of BALANCE?

7. What Type of BALANCE?

8. Using the elements in
a way to create a
focal point.

9. What elements create emphasis in this interior design?

10. Unity Using the elements in a similar way, throughout the artwork.
Unity of Color
Unity of Shape

11. Unity of what element in this ad?
Unity of Color

12. Unity of what elements in this Robot Design?
Unity of Color

13. Variety Varying the elements to create complexity and excitement.
Unity of Color
Variety of Shape, Line, Color, and Value

14. Variety of what Elements in this Video Game Design?
Unity of Color

15. Rhythm Repeating an element to unify the artwork
Rhythm Repeating an element to unify the artwork. Some variation may take place, just as in musical rhythm.
Unity of Color
Rhythm of Line, Form, Shape, Texture, and Color

16. Rhythm of what elements?

17. Rhythm of what elements?

18. Pattern Repeating an element to unify the artwork
Pattern Repeating an element to unify the artwork. The order does not vary like it can in rhythm.
Unity of Color
Linear Pattern of Shape and Color

19. Pattern Repeating an element to unify the artwork
Pattern Repeating an element to unify the artwork. The order does not vary like it can in rhythm.
Unity of Color
Radial Pattern of Shape and Color

20. What kind of Pattern in this rim design?

21. What kind of Pattern in this architectural design?

22. Movement
Creating a visual flow throughout the artwork, often with line.
Movement with Line

23. What causes visual Movement? (even though the car is not moving here)

24. Proportion The comparison of size between shapes and/or forms.
Shape is OUT of Proportion

25. Proportion
Is the form of this video game character in or out of proportion?

26. Gradation
A slow, gradual change in value, usually used in shadows to create depth.
Gradation of Value

27. How is Gradation used in this solid works design?

28. Contrast A dramatic difference between light and dark values.
Contrast of Value

29. Contrast
Can also refer to a dramatic difference between colors, such as complementary colors.
Contrast of Color & Value

30. Contrast
How is contrast used in this classic car design?

31. Use the Elements & Principles In Complex Ways to Create your Own, Unique Masterpiece!

32. How are the principles used in this game App home screen?