1. POLITICAL COMMUNICATION: THE JUNCKER COMMISSION
Deputy Chief Spokeswoman Mina Andreeva DG Assistants’ meeting, Brussels, 21 September 2018

2. POLITICAL COMMUNICATION IN THE JUNCKER COMMISSION
Communication policy of the Juncker Commission
POLITICAL COMMUNICATION
IN THE JUNCKER COMMISSION
10 political priorities: a sharper focus
One institution, one voice
Speaking more on the big picture, where the EU matters
Commissioners are the best spokespeople we have

3. FOCUS + IMPACT - 47% + 133% + 155% Press releases 2014 1,293 2017 685
Communicating Europe: The Juncker Commission
Press releases
2014
1,293
2017
685
- 47%
Average page views
2014
10,300
2017
24,000
+ 133%
Midday press briefings
2014
21 hours used by 120 TV Channels to produce TV Reports
2017
52 hours used by 190 TV Channels to produce TV Reports
+ 155%

4. PRESIDENT SPEAKS, MESSAGES AMPLIFIED AND MULTIPLIED
Communication policy of the Juncker Commission
PRESIDENT SPEAKS, MESSAGES AMPLIFIED AND MULTIPLIED

5. The Hour of European Sovereignty

6. Selling policy on the ground Getting out of the bubble
Communication policy of the Juncker Commission
WHAT WORKED
Selling policy on the ground
Getting out of the bubble

7. Keep it simple, keep repeating it Use common documentation and figures
WHAT WORKED
Communication policy of the Juncker Commission
Keep it simple, keep repeating it
Use common documentation and figures

8. WHAT WORKED
Communication policy of the Juncker Commission
25 October Juncker pushes through "New Eco-design rules"

9. Communicating Europe: The Juncker Commission
EU as positive story

10. Communicating Europe: The Juncker Commission
EU as positive story

11. Communicating Europe: The Juncker Commission
EU as a positive story

12. LINK TO CITIZENS' CONCERNS AND BENEFITS
Communicating Europe: The Juncker Commission
LINK TO CITIZENS' CONCERNS AND BENEFITS

14. Communicating Europe: The Juncker Commission
More Emotion

15. Let others speak for you
Communicating Europe: The Juncker Commission
Let others speak for you

16. Communication policy of the Juncker Commission

17. ENGANGING WITH CITIZENS
Communication policy of the Juncker Commission
ENGANGING WITH CITIZENS
Social Media channels
1200 Citizen's Dialogues
Example: Future of Europe debates

22. ENGANGING WITH CITIZENS
Communication policy of the Juncker Commission
ENGANGING WITH CITIZENS
Social Media channels
Citizen's Dialogues
Example: Future of Europe debate:
Internal communication

24. COMMUNICATION CHALLENGES
Communication policy of the Juncker Commission
2019 ELECTIONS:
COMMUNICATION CHALLENGES
Reform of the EMU
Secure our borders
Overhaul our asylum system
Our proposal for the Union's future multiannual budget
Reignite democratic debate – election package
Deal with the rise of populism
Combat Fake news

25. Thank you for your attention!

26. A WEEK IN THE SPOKESPERSON'S SERVICE