1. Editors’ Efforts in Grabbing more Readers
Raya Fitraharyani
Gramedia Pustaka Utama
INDONESIA

2. Introduction
Social media platform
Editor in social media
Gramedia’s platform

3. INTRODUCTION OF PT GRAMEDIA PUSTAKA UTAMA
Founded by Jakob Oetama and PK Ojong in 1963
Founded in 1974
We are General publisher that publish Children’s books, Juvenile/teenage books, fiction, nonfiction, entertainment and cooking.
Annually we publish circa 2,000 titles, 60% of which are translations from many languages and countries. We have also sold copyrights abroad.
Become the largest publishing company in Indonesia, which chain of books store nation wide (114 stores in Indonesia)

4. THE INDONESIAN BOOK MARKET

5. Fact of Books sales in Indonesia
Total market share in Indonesia is around Rp14,1Trillion per year. Indonesian government purchase 60% of it for education.
Gramedia books store is the only big book store hold 61% marked share.
Gramedia receives around titles (2014), 10% of them, are imported books and 5% are school books.
In average book are printed as many as 3000 copies/title. Only 3% reaches copies.
Kumparan(Apr/2017)

6. Gramedia’s Journey in Social Network Era
2008
FB: GramediaPublisher
265K Friend
2012
Youtube: GramediaBooks
763 Subscriber
2009
380K follower
2014
Wattpad: Gramedia
13.4K follower
2013
GWP.ID
25K user
2014
94.5K follower
2018
Keep on updating the latest technology
and focus on GWP

7. MULTI-TASK EDITOR Writer Reader EDITOR Movie maker Marketing
Production
EDITOR
Movie
maker
Marketing

8. EDITOR IN SOCIAL MEDIA
Editors engage with readers/followers in their own way.
Recommending a book, but not hard selling
Updating , involving, and discussing the readers on the production process of books

9. It’s another example
Of involving in
production process

10. Editors try out the recipes and prove that they are easy and tasty
Editors recommend recipes into their social circle
Editors interact with writers and followers
Viral

11. WRITERS ARE THE MOST LOYAL READERS LOYAL READERS ARE POTENTIAL WRITERS

13. GRAMEDIA’S WRITERS-READERS COMMUNITY PLATFORM
Inspired by Wattpad
Managed by Gramedia editors
Writers post story/manuscript and get feedback from readers including editors
Readers can read story for free and may learn different writing technique
The process above becomes online and offline community
Up to today, we had 3 writing competition in different venues, and we have published 30++ books from GWP

14. offline reader gathering
Create an offline community
with writing class
From Youtuber fans to
offline reader gathering

15. We visit several cities to conduct writing
classes to look for potential writers from GWP community.

16. The relation between editors, writers and readers is far more important than number of followers.
We have to maintain all social media platforms or online networks and bring them into offline community and bring them back again into online.
This process online-offline-online goes on and on.
In the future, we continue with all media that we have and, keep on updating with the latest technology. And we focus on developing GWP.

17. TERIMA KASIH!