1. Chapter 10
Integrated marketing
communications

2. Exhibit 10.1 Oreo cookies – ‘twist, lick, dunk’ Source: Jon Holden.

3. Table 10.1 Advantages and disadvantages of IMC

4. Table 10.2 Advantages and disadvantages of IMC

5. Figure 10.1 Elements to be integrated

6. Table 10.3 The development of IMC definitions

7. Figure 10.2 Five interpretations of IMC

8. Table Action areas within the open planning approach Source: Adapted from Jenkinson and Sain (2004).

9. Table 10. 5 Four ways for integration Source: IPA (2011)
Table Four ways for integration Source: IPA (2011). Used with permission from WARC.

10. Table 10. 6 Sub-categories of integration Source: Based on IPA (2011)
Table Sub-categories of integration Source: Based on IPA (2011). Used with permission from WARC.

11. Figure 10.4 The marketing mix communicates