1. Getting to your win

2. B2B buyer’s journey
70%
Of decision-making process occurs before B2B buyer talks to a sales rep
Source: 2017 Forbes, How to Turn B2B Buyers into Sales Leads, According to Data

3. What’s your pain point?

4. What’s your pain point? Incomplete Info On Prospects1 2
Incomplete Info On Prospects
Not Enough Prospects 3 4
Not Knowing How My Market Has Changed
Note: Can we click-through on each of the four icons to reveal the subsequent pages that follow?
Missing Out
On Sales

5. Incomplete Info On Prospects1
Equipment data
New vs. used
Helps guide sales strategy

6. Incomplete Info On Prospects1
Top vehicle brands
New targeting possibilities

7. Incomplete Info On Prospects1
Violations data: Preventative or outsourced maintenance sales

8. of B2B decision-makers think sales reps
Incomplete Info
On Prospects
82%
of B2B decision-makers think sales reps
are underprepared.
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Source: Biznology

9. Not Enough Prospects 2
”RigDig showed us we don’t know everyone. Within the first month of using RigDig, we closed 4 new truck deals from a fleet that had recently moved to our area.”
- Ben H. (Dealer)

10. Not Enough Prospects 2
”We’ve used other prospect lists and databases, but RigDig is by far the most accurate, effective and easy-to-use tool out there…our effectiveness has been increased dramatically.” Jacob N. (Dealer)

11. Four cold call attempts needed in 2007
Not Enough
Prospects
Four cold call attempts needed in 2007
to reach a prospect
vs. eight calls today
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Source: TelNet & Ovation Sales Group.

12. Not Knowing How My Market Has Changed3
“We’ve been leveraging RigDig for territory analysis and to better understand new market segments. In less than one year, our sales team has closed over 300 accounts thanks to RigDig’s data.”
- Jane (Aftermarket)

13. Not Knowing How My Market Has Changed
91%
of marketers said they segment data to better target and engage B2B audiences.
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Source: Emarketer

14. Missing Out On Sales 4 RigDig Priority Prospects:
Matches your website traffic to Prospect Profiles
Lead scores by propensity to buy
Sales armed with prospects’ equipment needs, with a focus on likely buyers
Randall-Reilly

15. Missing Out On Sales 4 Client Success Manager:
Introduces you to Priority Prospects
Advises and troubleshoots

16. 50% of sales go to the first sales person to contact the prospect.
B2B buyer’s journey
Of decision-making process occurs before B2B buyer talks to a sales rep
70%
50% of sales go to the first sales person to contact the prospect.
50%
Sources: 1) 2017 Forbes, How to Turn B2B Buyers into Sales Leads, According to Data, 2) Ovations Sales Group

17. How do we build our audiences?

18. How do we build our RigDig audiences?
... with DATA
Firmographic Data
Audience Built by Data

19. VS General Fleet Target Your Specific Fleet Target 5+ Fleet
The Power of Data in Digital Marketing | 2018
Fleet
Struggles with Lighting Violations
State of Indiana
500+
Trucks 5+
Average Age of Truck 5+ Years
Your Specific Fleet Target
General Fleet Target VS

20. Audience built by data Customize Your Audience By:
Fleet Size
Equipment Age
Equipment Owned
Violations
Location
Type of Haul
Miles Driven
Online Behavior
More

21. Available wherever you go

22. Our data services provide insights to target key prospects and measure the results of your campaign.
Our digital marketing services are powered by our data so you reach the right prospects at the right time.
Our industry-leading media and events give you insider knowledge and branding power.

23. Who is your target audience?

24. Prospect Relationship Management
In beta, currently at no-charge
Record/track prospecting activity:
Activity timeline
Reminders
Follow-ups