1. Productizing TRUST in an untrusting world
Andria Godfrey
G.M. Destination Analytics

2. ‘No longer do consumers need to do their own background research to find what they are looking for. Instead, brands come to us.'
–Harvard Business Review

5. But wait…the tourism industry needs all these details….

6. Opportunity cost of distrust is too high

7. Key components of productizing trust
Collaborative values
Reliability
Transparency

8. The Future of TRUST Artificial Intelligence Predictive Analytics
Addressable Advertising

9. GM, Destination Analytics
Thank you
GM, Destination Analytics
Andria N. Godfrey