2. 312MKT International Marketing
Seminar Six

3. The Seminar Task

4. The Seminar Task
1- Please read the following academic journal article (which is available for you on Moodle):
Guo, X. (2013). Living in a global world: Influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries. Journal of International Marketing, 21(1), 1-22.

5. The Seminar Task
Based on your reading of this article please answer the following questions:
2- What affects/determines the attitudes of emerging market consumers toward global brands from developed versus emerging countries?
3- Provide two alternative examples of brands to illustrate your answer to question 2.