1. Laundromat Business Plan
By Karla M. Kassey
Custom Marketing Consultants
Free Report

2. Possible situations facing Laundry 101
Competition from other laundromats
Competition from apartment complexes, dormitories, etc. that offer laundry services in close proximity to one’s home

3. Possible situations (continued)
Competition from laundromats without additional services and without an attendant and that have lower prices
Competition with restaurants and stores that offer foodservice for carry out
Competition with laundromats that offer wash, dry and fold services as well as laundry pick up and delivery services
Competition from bars that don’t offer laundry services

4. Possible Situations (continued)
Concern over hard water stains on clothing that might not be avoided unless one uses a water softener
Concern over purity of the water from the public water system

5. Industry overview Definitions and Background
Trends and Characteristics
Operations and Performance Levels
Summary

6. Definitions and Background
The term coin laundry is defined as commercial-grade, self service laundry equipment placed into service in a retail space.

7. Trends and Characteristics
Industry growth is based on the demographics of population density
The more concentrated the population, the greater the need for quality coin laundry facilities

8. Operations and Performance Levels
Coin laundry operations consist of three basic areas: janitorial, maintenance, and the handling of money
Bookkeeping, administration and banking are typically off-site management areas
Income consists of wash and dry and other income, which would include vending, dry cleaning and/or wash-dry-fold service

9. Summary
The demographic trends toward an even greater apartment dwelling segment of the population predicts continued prosperity
Source: “Industry Overview.” Coin Laundry Association ©

10. Laundromat consumer base
The self-service laundry market consists of an estimated primary customer base of 86 million people living in rental housing, as of the 2000 U.S. Census. .
More recent data states that there are over 35,000 coin and card operated laundries in the United States generating $3.5 billion in annual revenue

11. More recent data on trends for demand for laundromat facilities (continued)
The primary customer base is the estimated 89 million people who live in rental housing
The customer break down is those individuals that are unable to repair, replace, or purchase new washers and dryers
Declines in home ownership increase demand
Also, some apartment complexes offer either inadequate or no laundry facilities

12. Typical Laundromat Customer
College Student
Single Apartment dweller
Customer whose home laundry machine and/or dryer is broke
Apartment dweller with family members

13. Target Market for wash, fold and dry services
Generation X and Y that wants wash, fold and dry services

14. Target Market (continued)
Target market that may want wash, fold and dry services as well as a laundry pick up and delivery service due to a busy work schedule

15. Claritas segments that may use a coin laundry service includes the following residents of Kent, Ohio:
Boomtown singles
City Startups
Home Sweet Home
Mobility Blues
New Beginnings
Source:
Boomtown singles
City Startups
Home Sweet Home
Mobility Blues
New Beginnings
Source:

16. Prizm segmentation strategy in your market which is Kent, Ohio
The Prizm segmentation strategy paints the picture of a demographic that is lower middle class without kids, an upper middle class segment without kids and a downscale demographic that is a mix of younger people

17. How much does the typical laundromat charge?
Dec 6, Laundromat average of 1.00 to 1.50 dollar USD per wash machine. Average wash is 30 minutes. Typical dry time is 1 hour or Small Loader is
The washing/drying/folding service is priced per pound. Typical prices in the Seattle area are about $1 a pound.
Source: How much do typical laundromats cost? It's for a project at school. Washing, drying, and folding separate?

18. Trends in the laundromat industry and promotion idea:
The trend is toward larger laundromats that offer lots of services.
If Laundry101 decides to add a water softener and a micro-filtration system, this would be an ideal feature to advertise to its patrons and potential patrons.
The organization could advertise a cleaner water system that offers brighter, fresher, cleaner clothes

19. Possible laundromat services:
Serve food (already doing)
Rent mailboxes
Offer free internet service (already doing)
Offer a wash, dry and fold service
Offer pick up and delivery of laundry
Offer two computers for use by patrons

20. Conclusion
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