1. Brookside Toy & Science
Sarah Worrel
Sara Eccles

2. Current Site Outdated photos
Limited actual useful content – hours, location, directions, About Us (a bit)
Not responsive
Limited to no staff available to update a website

3. Target audience User Goals Parents Median Age - 42
Disposable income - $123K annually
Educated
Computer Savvy
Family-oriented
User Goals
To find the hours and location of the store
To identify the kinds of toys and science supplies available at the store
To find a phone number to contact the store
To find dates of events at the store, what promotions might be happening

4. Goals for the redesign Update, more modern look
Promote the store as a source for science equipment
Provide information about store activities and promotions
Drive traffic to the store
Promote the staff as a resource
Make the site as evergreen as possible

5. Style Tile

6. Current Brookside Landing Page
Outdated Photos
Navigation simple

7. New Brookside Toy & Science
Desktop
Removed the photos
Clear Navigation

8. New Brookside Toy & Science
Desktop
Hours & Locations hover

9. New Brookside Toy & Science
Desktop
Hours & Locations hover

10. Home Page
Mobile

11. Hours & Location
Page
Mobile

12. Current products page Only presents brands – no expanded information
No science information

13. Science Page Desktop Previous site had no science information at all.
Staff expertise in using the equipment

14. Science Page
Desktop

15. Science Page
Mobile

16. Toy Page Desktop Broad categories of toys
A database of toys to keep up would be too time intensive
Goal is not necessarily to sell toys but to drive traffic to the store.

17. Toy Page
Desktop
Gift recommendations by staff.

18. Services Page Desktop New page Gift wrapping
Emphasizing the customer service, incentives to come to the store

19. Services Page
Mobile

20. Events Page Tablet - Landscape
No event information currently on the page.
The only page that would need to be updated on a consistent basis.

21. Current About Us Very brief information
Gift wrapping – the only place where gift wrapping is mentioned on current site
Add staff information

22. About Us Page Desktop Meet the Staff
The Story of Brookside – why the store is unique

23. About Us Page Mobile Meet the Staff
The Story of Brookside – why the store is unique

24. Questions?
Thank You!