Presentation is loading. Please wait.

Presentation is loading. Please wait.

Collectively, Ad-Supported TV Brands’ Digital Platforms Are Nearly Ubiquitous Online, Reaching Almost All Adults 18-64 Left to your own devices Source:

Published byMilton Flynn Modified over 5 years ago

Similar presentations

Presentation on theme: "Collectively, Ad-Supported TV Brands’ Digital Platforms Are Nearly Ubiquitous Online, Reaching Almost All Adults 18-64 Left to your own devices Source:"— Presentation transcript:

1 Collectively, Ad-Supported TV Brands’ Digital Platforms Are Nearly Ubiquitous Online, Reaching Almost All Adults 18-64 Left to your own devices Source: VAB analysis of comScore MediaMetrix multiplatform (desktop + mobile) data, Audience Duplication, June Unduplicated unique visitors based on a “TV-branded digital platforms” custom group list which includes ad-supported broadcast TV & cable TV brands and MVPDs. % are based on U.S. population per U.S. Census Bureau data 2017 Population Estimates, not digital universe.

Download ppt "Collectively, Ad-Supported TV Brands’ Digital Platforms Are Nearly Ubiquitous Online, Reaching Almost All Adults 18-64 Left to your own devices Source:"

Similar presentations

TV vs. “Top” Internet Brands. Ad-Supported Television = 102 Hours a Month Source: Nielsen Npower Live+7 March 2015 P2+, Broadcast Television represents.

TV vs. “Top” Internet Brands. Ad-Supported Television = 102 Hours a Month Source: Nielsen Npower Live+7 March 2015 P2+, Broadcast Television represents.
TV vs. Top “Internet” Brands. Ad-Supported Television = 107 Hours a Month Source: Nielsen Npower Live+7 December 2014 P2+, Broadcast Television represents.

TV vs. Top “Internet” Brands. Ad-Supported Television = 107 Hours a Month Source: Nielsen Npower Live+7 December 2014 P2+, Broadcast Television represents.
TV vs. “Top” Internet Brands. Ad-Supported Television = 98 Hours a Month Source: Nielsen Npower Live+7 April 2015 P2+, Broadcast Television represents.

TV vs. “Top” Internet Brands. Ad-Supported Television = 98 Hours a Month Source: Nielsen Npower Live+7 April 2015 P2+, Broadcast Television represents.
MOBILE REACH ANALYSIS OF 13 BRANDS WITH PRINT, WEB AND MOBILE DATA NRS PADD JULY 2014 – JUNE 2015 + COMSCORE JUNE 2015.

MOBILE REACH ANALYSIS OF 13 BRANDS WITH PRINT, WEB AND MOBILE DATA NRS PADD JULY 2014 – JUNE COMSCORE JUNE 2015.
Reach Is Only Part Of The Story…Commitment Metrics Like “Time Spent” Is Where Ad-Tech’s Audience Claims Really Fall Apart Comparing TV Brands’ “Drive-In”

Reach Is Only Part Of The Story…Commitment Metrics Like “Time Spent” Is Where Ad-Tech’s Audience Claims Really Fall Apart Comparing TV Brands’ “Drive-In”
“How Long” A18+ ON ANY DEVICE: Where Is The Audience In Any Given Minute? PC Smartphone Tablet Source: Nielsen Comparable Metrics Report Q3 2015; Data.

“How Long” A18+ ON ANY DEVICE: Where Is The Audience In Any Given Minute? PC Smartphone Tablet Source: Nielsen Comparable Metrics Report Q3 2015; Data.
Multiscreen TV Brands (TV + online)

Multiscreen TV Brands (TV + online)
Multi-Screen TV Brands vs. AdTech:

Multi-Screen TV Brands vs. AdTech:
National TV-Branded Digital Platforms Account For Half Of The Total Minutes Spent Within The News Category National TV news websites’ share of time spent.

National TV-Branded Digital Platforms Account For Half Of The Total Minutes Spent Within The News Category National TV news websites’ share of time spent.
Our “Universe” Findings:

Our “Universe” Findings:
There Is A Definitive Correlation Between TV Spend & Website Traffic For These “Brand Expanding” Disruptors 13 of the 16 Disruptors (81%) Analyzed Exhibited.

There Is A Definitive Correlation Between TV Spend & Website Traffic For These “Brand Expanding” Disruptors 13 of the 16 Disruptors (81%) Analyzed Exhibited.
Multiscreen (TV + online)

Multiscreen (TV + online)
Multi-Screen TV Brands vs. AdTech:

Multi-Screen TV Brands vs. AdTech:
Multi-Screen TV Brands vs. AdTech:

Multi-Screen TV Brands vs. AdTech:
Multi-Screen TV Brands vs. AdTech:

Multi-Screen TV Brands vs. AdTech:
Multiscreen (TV + online)

Multiscreen (TV + online)
“Average Audience” During Any Given Minute Highlights The Engagement Gap Between TV & Digital Platforms 10x more people are watching ad-supported TV content.

“Average Audience” During Any Given Minute Highlights The Engagement Gap Between TV & Digital Platforms 10x more people are watching ad-supported TV content.
At 50MM HHs, Addressable TV Has A Larger Footprint Than Netflix & Other Popular Subscription Platforms Source: VAB analysis of Nielsen data and company.

At 50MM HHs, Addressable TV Has A Larger Footprint Than Netflix & Other Popular Subscription Platforms Source: VAB analysis of Nielsen data and company.
Average Monthly Time Spent Minutes per viewer, Affluent Adults 18+

Average Monthly Time Spent Minutes per viewer, Affluent Adults 18+
Every “Brand Building” Disruptor Saw Their Website Traffic Skyrocket As Soon As They Launched A TV Campaign Each company below saw an immediate double-digit.

Every “Brand Building” Disruptor Saw Their Website Traffic Skyrocket As Soon As They Launched A TV Campaign Each company below saw an immediate double-digit.

Similar presentations

Ads by Google