1. The State of Mobile America
Lee Rainie, Director, Pew Internet Project
NFAIS – Philadelphia / webinar

2. The Very Nature of Information Has Changed
Information was…
Information is…
All around us
Cheap or free
Shaped and controlled by consumers and networks
Designed for sharing, participation and feedback
Immediate
Embedded in our worlds
Scarce
Expensive
Shaped and controlled by elites
Designed for one-way, mass consumption
Slow moving
External to our worlds

3. What I think I know about the rise of mobile learning
Mobile connectivity is changing social and information spaces by enhancing/enabling …
New access points to knowledge
Real-time information sharing
Just-in-time searches
Perpetual, pervasive awareness of social networks
Augmented reality

4. What I think I know about the rise of mobile learning
Ubiquitous small screens are changing attention and media zones (including text-based media!)

5. What I think I know about the rise of mobile learning
Mobile connectivity is changing public and private space/time continuum

6. What I think I know about the rise of mobile learning
New kinds of learners are emerging in the digital environment

7. Information is Woven Into Our Lives
Mobile is the needle, Social Networks are the thread
Mobile…
Moves information with us
Makes information accessible ANYTIME and ANYWHERE
Puts information at our fingertips
Magnifies the demand for timely information
Makes information location-sensitive
Social Networks…
Surround us with information through our many connections
Bring us information from multiple, varied sources
Provide instant feedback, meaning and context
Allow us to shape and create information ourselves and amplify others’ messages

8. Overall, if you had to use one single word to describe how you feel about your cell phone, what would that one word be?

9. Mobile phones – 88% of adults
327.6
Total U.S. population:
315.5 million
2011

10. Mobile is the Needle: 88% of US Adults Have a Cell Phone
% in each age group who have a cell phone
Teen data July Adult data Feb 2012

11. Changes in smartphone ownership

12. Smartphones – 46%

13. 56% of adults own laptops –
up from 30% in 2006
52% of adults own DVRs –
up from 3% in 2002
44% of adults own MP3 players –
up from 11% in 2005
42% of adults own game consoles
19% of adults own e-book readers - Kindle
19% of adults own tablet computer - iPad

16. Cell phones as connecting tools
% of cell owners
64% send photo or video
Post video 25%
55% access social net. site
30% watch a video
11% have purchased a product
11% charitable donation by text
60% (of Twitter users) access Twitter
2/22/2011 16

17. Apps – 50% of adults

18. Apps downloaders by age

19. Apps: From Superhighway to Bypass
Apps provide direct connections to information
Based on August 2011 Pew Internet Tracking Survey

20. Mobile health
17% of cell owners have used their phone to look up health or medical information; 29% of cell owners ages have done such searches.
9% of cell owners have software applications or “apps” on their phones that help them track or manage their health; 15% of those ages have such apps.

21. Mobile politics - 26% of adults used cell phones for political purposes in 2010
14% used their cell phones to tell others that they voted
12% used their cell phones to keep up with political news
10% sent text messages relating to the election
6% used their cells to let others know about conditions at their local voting stations on election day
4% used their phones to monitor results on election night
3% used their cells to shoot/share photos/videos about election
1% used a cell-phone app that provided updates about election news
1% contributed money by text message
Internet and Politics
3/9/2011 21

22. News and local news All adults
84% own a cell phone and/or tablet computer
47% get local news or information on their cell phone or tablet

23. Mobile local news topics

24. Instant action – Haiti earthquake donations

25. In-store purchasing decisions

26. How Phones Function In Our Lives
% of US adult cell owners who had done each of the following in the past 30 days…

27. Thank you!