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Build a Brand That Generates Revenue

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Presentation on theme: "Build a Brand That Generates Revenue"— Presentation transcript:

1 Build a Brand That Generates Revenue

2 What do consumers want? Easily replace screenshot with your own image, and have it fit automatically: 1. Single-click screen, 2. Select “Replace Image” in menu above

3 What do consumers want? Easily replace screenshot with your own image, and have it fit automatically: 1. Single-click screen, 2. Select “Replace Image” in menu above

4 What do consumers want? Easily replace screenshot with your own image, and have it fit automatically: 1. Single-click screen, 2. Select “Replace Image” in menu above

5 What do consumers want? Easily replace screenshot with your own image, and have it fit automatically: 1. Single-click screen, 2. Select “Replace Image” in menu above

6 What do REALLY consumers want?
Easily replace screenshot with your own image, and have it fit automatically: 1. Single-click screen, 2. Select “Replace Image” in menu above

7 But what is authenticity?
Easily replace screenshot with your own image, and have it fit automatically: 1. Single-click screen, 2. Select “Replace Image” in menu above

8 But what is authenticity?
Dentist story Website and social media

9 But what is authenticity?
Constantly delivering on a promise, consistency, and but that also mean there is an element of honesty.

10 91% Customers Value Honesty
Of customers said they value honesty when asked in a survey

11 Dieselgate $4.3 billion in penalties from the USA
$19 billion set aside for penalties and customer compensation

12 Unintended Acceleration
STAR VSC: Vehicle Stability Control TRAC: Traction Control ABS: Antilock Braking System EBD: Electronic Brake-force Distribution BA: Brake Assist SST: Smart Stop Technology

13 Easily replace screenshot with your own image, and have it fit automatically:
1. Single-click screen, 2. Select “Replace Image” in menu above

14 Easily replace screenshot with your own image, and have it fit automatically:
1. Single-click screen, 2. Select “Replace Image” in menu above

15 Consistency can mean different things
VS Easily replace screenshot with your own image, and have it fit automatically: 1. Single-click screen, 2. Select “Replace Image” in menu above

16 How can you be consistent?

17 Logos for copy+paste onto light & white backgrounds

18 Map your customer journey
Map it and list it, might be a different voice,

19 We believe local matters

20 Don’t buy this jacket. Logos for copy+paste onto light & white backgrounds

21 Be Social ~ APP SOCIAL MARKETING
Social Marketing helps your client get the most out of their social media profiles. The fact is, in 20XX, people live their lives on social media. As a result, more and more customers are asking businesses questions online.

22 ?


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