2. Chairman Opening Remarks
Bob Go,
Global Managing Director,
Life Science and Health Care,
Deloitte

3. Tailoring Sales Strategies to New Audiences and Markets
Jane Griffiths, International Vice President, Europe North, Janssen-Cilag EMEA
Wayne Gattinella, President and CEO, WebMD
John MacCarthy, Vice President, Client Thought Leadership, IMS Health

4. Consumers are demanding more control over information to make important, everyday decisions

5. Consumers increasingly depend on the internet for health information

6. Physicians increasingly depend on the internet for medical information

7. Internet is exposing fundamental weaknesses of traditional marketing channels

8. 21st century solutions cannot be delivered on 20th century platforms

9. Networking Coffee Break
We will resume at 11.05

10. Riding the Rising Wave of Healthcare Consumerism
Sandra Peterson, President, Bayer Healthcare Diabetes Division
Stefano Pessina, Executive Chairman, Alliance Boots
David Mobbs, Group Chief Executive, Nuffield Health

11. Global Managing Director, Life Science and Health Care, Deloitte
Closing Remarks
Bob Go,
Global Managing Director,
Life Science and Health Care,
Deloitte

12. Lunch in the ‘Market Restaurant’
End of Conference
Lunch in the ‘Market Restaurant’