1. Futuregoals – Leeds City Region’s careers campaign to highlight the three key growth sectors, the skills required across the region and the amazing opportunities available in the Leeds City Region.

2. Leeds City Region The largest economy in the Northern Powerhouse
The largest economy in England after London and the South East
Leeds City Region – Where is it? What does it look like?

3. We have 9 universities and 14 further education colleges
Leeds City Region
We have 9 universities and 14 further education colleges
Leeds City Region economy alone is bigger than 9 European countries
Over businesses are located here
126,000
Some facts about the Leeds City Region and the map to show it’s make-up

4. Bradford Where is this picture of ?
CITY PARK FACTS: City Park, Bradford: The mirror pool is the largest urban water feature in the UK. It can be a cool, tranquil and misty space; a huge, reflective watery mirror, or a bubbling, squirting, popping and splashing fountain display.
At night the mirror pool transforms into a magical illuminated light, laser and water display. City Park’s computer plays 100 fountains, lights, mist and water effects to create a spectacular watery laser light display.
You can see how it all works beneath the street at:

5. Bradford: Average weekly pay for full-time jobs in Bradford is £476
(source: Annual Survey of Hours and Earnings, 2017)
Sectors with the greatest number of employees in Bradford:
Retail – Morrisons, The Broadway Bradford
Health and social care – NHS Bradford/Airedale
Manufacturing – Morrisons, BASF, KONE, Radio Design, Seabrooks
Education – Schools, Colleges and Universities
(source: BRES, 2016)
Average distance travelled to work in Bradford – 7.9 miles
(national average 9.3 miles)
(source: 2011 Census)
30% of people who live in Bradford work outside the district
Bradford – some facts and figures about the local economy and labour market

6. FutureGoals
To raise awareness about the demand for skills and jobs in our region, mostly in digital, engineering and manufacturing, and infrastructure (construction)
To support you to make better informed choices about your future
To help you learn more about the place you live, study and play
Set context of the campaign: the campaign is based on research and feedback from young people, the reach will actually be in the region of 940,000 and will appear on bus stops within 500 metres of every secondary school in the region, poster pillars, delivered to every school, college, community centres, Job Centre Plus. The campaign will consist of 6 posters, postcards and a microsite featuring resources and videos.

7. Digital Sector poster and postcard designs

8. Write Your Future
Digital Skills video

9. Write Your Future Did you know in the digital sector…
The number of people employed in the region – 47,000
The number of unique jobs advertised in the last year – 41,000
The average salary (higher skilled digital jobs) - £40,000 (average in the region £21,000)
To work in the digital sector you need technical skills such as programming language e.g. Java and website development, problem solving and creative
Q. Does anyone know of a computer gaming company based in Leeds City Region?
Q. Anyone play Worms or The Escapist? – These title are distributed by ‘Team 17’ based in Leeds.
Q. Anyone heard of ‘Rockstar Games’? Q. Does anyone know where they started? A. right here in the Leeds City Region in 1997 and it is still the home of the company’s games development.

10. Write Your
Future
Some examples of companies in this sector in the Leeds City Region

11. The Creative and digital media page from the Shape Your Future Booklet

12. These are the poster and postcard designs for this sector

13. A key UK/EU plant/facility A STEM education centre
BASF plc
A major global company
A key UK/EU plant/facility
A STEM education centre
Based here in Bradford
Manufacturing video:
BASF are a global business with a major UK chemicals base and STEM education centre based right here in Bradford

14. Make It Here Did you know in the manufacturing and engineering sector…
The number of people employed in the region – 144,000
The number of unique jobs advertised in the last year – 16,000
The average salary (higher skilled jobs) - £32,000 (average in the region £21,000)
To work in the engineering and manufacturing sector you need mechanical aptitude, decision making and problem solving skills
FACTS: Bradford based Morrisons is the UK’s 2nd largest fresh food manufacturer, They produce all kinds of food from freshly baked bread and seafood to fresh produce, chilled foods and meat products.
Morrisons have 16 of their own manufacturing sites; 4 of these are located within the Leeds City Region and 2 of these are located in Bradford. Morrison’s Leeds City Region based bakery produces 2.5 million loaves of bread and rolls each week for distribution to their UK stores.
FACTS: KONE is one of the world’s leading manufacturers of Lifts, Escalators and people transit systems has a UK assembly plant based in Keighley. In 2020, the world will see the completion of its first 1,000 meter-plus building, the Jeddah Tower in Saudi Arabia. Through ground-breaking innovation KONE are developing products that are pushing the world’s skylines to new heights. Products assembled in Keighley are shipped for installation in some of the most spectacular buildings across the UK, Europe and the world.

15. Make It Here Jobs in the engineering and manufacturing sector:
Mechanical Engineer
Electrical Engineer
Maintenance Technician
Quality Technician 
Production and Process Engineer
Computer Aided Design (CAD)
Automation Engineer
Examples of jobs in the sector

16. It Starts Here Key projects in the engineering and manufacturing
Over the next 5 years, £250million needs to be invested in Leeds City Region’s medical technology sector, resulting in lots of scientific engineering and manufacturing jobs
The City Region will be the UK leader in Light Rail and High Speed Rail with the introduction of High Speed Rail 2 (HS2) with £5bn investment
Q. Does anyone know what HS1 was? A. The channel tunnel!

17. The Advanced manufacturing and engineering page from the Shape Your Future Booklet

18. These are the poster and postcard designs for this sector

19. Go Construct
Go Construct Video

20. Change the World
Did you know in the construction and infrastructure sector…
The number of people employed in the region – 62,000
The number of unique jobs advertised in the last year – 8,100
The average salary (higher skilled jobs) - £37,000 (average in the Region £21,000)
To work in the Construction and Infrastructure sector you need skills including problem solving, good attention to detail and Computer Aided Design (CAD)
Sector facts and figures

21. Change the World Jobs in the construction and infrastructure sector
Quantity Surveyor
Civil Engineer
Construction Manager 
Heritage Consultant
Architect
Interior Designer
Electrical Installation Manager
Examples of jobs in the sector

22. Change the World Key projects…
Construction projects in Leeds City Region are worth over £13 billion (that's not including small projects and repair maintenance) 
West Yorkshire Combined Authority are looking at building 3 new train stations
Key projects in the Leeds City Region

23. The Construction Sector page from the Shape Your Future Booklet

24. Apprenticeships Did you know…
Apprenticeships enable you to work and learn at the same time
Opportunities span across a range of subject areas. ICT, engineering, manufacturing and construction – all demand areas in our region
The average wage for apprentices is £170 per week in the UK. Some apprenticeship programmes have starting salaries of £18-20k
The wage following an engineering apprenticeship in our region is £20k -£25k
Apprenticeships an overview

25. Apprenticeships Did you know…
Around 90% of young people stay in employment after completing their apprenticeship.
Find our more…
Take a look at apprenticeships case studies on offer at employers such as the NHS, Morrisons, Virgin Media and other apprenticeships through the Get in Go Far Website
Apprenticeship opportunities – examples and where to look…

26. It’s all about skills
Communication
Organisational
Writing
Planning
Team working
Time management
Leadership
Enterprise
Transferable or life skills are needed in all types of jobs
SKILLS! Transferable and life skills are useful for all jobs in all sectors

27. Want to find out more? Leeds City Region career learning
the-lep.com/futuregoals
About making careers choices
inspiringyandh.co.uk
About Apprenticeships
getingofar.gov.uk
About Higher Education
gohigherwestyorks.ac.uk/start-your-journey/
Careers
Find out more at these sites: