1. Social Media Professionals
Tweet Us Right!
From Vickie’s Columbia University Panel Presentation at:
New Jobs on the Rise: Social Media Professionals Friday, June 11, 2010
Vickie Smith-Siculiano, PMP
Say WOW Marketing

2. Social Media Knowledge Base
Marketing/PR – Research, Communication
Plan Projects
Technology – User Generated Content, Dashboard
Ever-evolving Social Media Platforms
Vickie Smith-Siculiano, PMP
Say WOW Marketing

3. Social Media Professional Approach
Execution
Inputs
Outputs
Vickie Smith-Siculiano, PMP
Say WOW Marketing

4. Social Media Professional Approach
Monitor and Control
Risk Management - Brand protection
Social Media Policy – Escalating questions/complaints
Vickie Smith-Siculiano, PMP
Say WOW Marketing

5. Social Media Professional Approach
Reporting – Analytics (metrics)
Communications – Don’t puke data
Vickie Smith-Siculiano, PMP
Say WOW Marketing

6. Vickie Smith-Siculiano, PMP
Any questions?
Vickie Smith-Siculiano, Facebook.com/SayWOW
Vickie Smith-Siculiano, PMP
Say WOW Marketing