1. Rap/Hip Hop What is the difference between rap and hip hop?
Rap is the style of music
Hip hop is the lifestyle

2. CULTURE Click the Parental Advisory stickers! Dancing: Breakdancing
Step up –dance crews
Party anthems and song specific dances
Krumping
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Lifestyle:
Characterized by it’s diversity, quality, innovation, and influence
Themes of Afro-centricity, political militancy
Jazz influence
The Zulu Nation
Aggressive and assertive; Tough guy/cool attitude
Reflects the violent lifestyles of the inner city
Troubled Black youths
Against law enforcement
Art:
Graffiti
CULTURE
Drug use:
Cocaine and marijuana use
Pharmaceutical drugs
Mentions of opiates
The rise and fall of alcohol
Gang related drug sales, leading to violence
Glorifying drug use and influence
Eminem
Fashion:
Sneakers
Sportswear branding
Sports teams
Advertising
Glamour – fancy big names
Gucci, Tom Ford

3. Art:
Graffiti
The link between hip hop and graffiti evolved as a competition, much like the dance moves of the hip hop culture. Graffiti began to show up on subways in New York and other cities as a form of expression of the culture who listened to rap music. Graffiti distinguished by "tags" or distinguishing marks of the originators and a way to distinguish or stand out from other graffiti artists. Graffiti quickly spread and was picked up by others.
Graffiti is viewed as a form of artistic expression by some and trash by others. Graffiti has been seen adorning the album covers of some rap artists, on sides of buildings, on busses, on clothing, and various imaginative places.
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4. Click to get back Drug use:
Drugs and alcohol often go hand in hand in the rap/hip-hop culture
Research says that rap fans/young kids tend to participate more in the substances depending on the number of mentions in various songs.
Cocaine and marijuana are mentioned often
Morphine and oxy were the main pharmaceutical drugs mentioned in rap music prior to the mid-1990s
Mentions of codeine syrup and other pain killers including Adderall have surged since the mid-2000s
The rise and fall of alcohol brands is also highlighted in the charts, as are the worst offenders for drug-related lyrics
Gang related drug sales, may lead to violence
Glorifying drug use and influence- picture of famous rappers drinking fancy champagne/doing drugs makes it look even more appealing for young people
Eminem – got clean around Check out his story.
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5. their high price point was an obvious indicator of material wealth
“Hip-hop was one of the first music genres that was born of the common people. With any other genre of music there was potentially a costume or some sort of uniform that separated the entertainer from the average person. Hip-hop was the genre of music where it was accepted, promoted, and preferred that the artist looked like the fan.”
Fashion:
It's no secret that hip-hop has immense marketing power — after all, it's basically the only genre that can essentially name-drop a brand and allow it to be prolific and profitable.
Sneakers
Sportswear branding
Sports teams – many rappers actually own stock in professional teams
Advertising – intense marketing power
Glamour – fancy big names
Gucci, Tom Ford, Louis Vuitton
their high price point was an obvious indicator of material wealth
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6. Hip hop itself, is the culture that goes with Rap music
Lifestyle:
Hip hop itself, is the culture that goes with Rap music
Characterized by it’s diversity, quality, innovation, and influence
Themes of Afro-centricity
What do you think Afro-centricity means? Add that word to your vocab list.
Jazz influence
”Jazz and hip-hop are creatures of culture and politics. "There’s a politics that exists. It’s a commentary about who we are as people, the way we see the world, the way we see others, how we should be” –Qtip, from A Tribe called Quest
Many artists will note that their parents brought them up on Jazz music
The Zulu Nation was an International Hip Hop Awareness group led by Afrika Bambaataa. He and his followers essentially established the idea of the Hip Hop Culture
The main goal of the group was to help inner city youth stay out of gangs
Held block parties in low income neighborhoods
Still exists today
Aggressive and assertive; Tough guy/cool attitude
Reflects the violent lifestyles of the inner city
It was their reality!
Appeals to troubled Black youths because the themes are relatable
Against law enforcement, politically charged
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7. Click to get back Dancing:
Breakdancing, also known as “b-boying” was a phenomenon that started in the 1970’s in the Bronx
B-Boying was a style of street dancing, often with hip hop music as the background
The dancing style helped to promote hip hop music world wide
One of the first breakdancing groups was known as the Rock Steady Crew
Step up –dance crews
The b-boy style evolved and progressed and became more modernized.
Movies like “Step – up” and shows like “America’s Best Dance Crew” made the dancing even more popular.
They popularized techniques like “popping” and “locking”
Party anthems and song specific dances
Modern hip hop produced songs like “Soulja Boy” which had a specific dance to go with it
Krumping – IMPORTANT: If you are afraid of clowns – do NOT watch this video
Newer style of dancing, originated in Compton, similar to Zulu Nation, the intent was to give kids something to do. And yes, they dressed up as clowns whilst dancing.
Homework- try dancing like them. Let me know how it goes.
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