1. Communications on a Shoestring Doing it right
with limited time and money
Gigi Wirtz, Director of Communications
Baltimore Community Foundation 1

2. GOALS
What do you want people to
KNOW?
What do you want people to
DO?

3. AUDIENCE
WHO are they?
WHERE are they?

4. RESOURCE INVENTORY Staff Budget Volunteers Relationships
Existing vehicles
Untapped talent

5. PRIORITIES 1
Key messages
Regular communications
Templates 2 3

6. CONSISTENCY
and
REPETITION

7. MAKE IT COUNT
COUNT IT

8. DO IT WELL
Consider your audience
Use plain language
Tell stories

9. RE-USE
(adapt) and
RECYCLE

10. FREEBIES

11. Communications on a Shoestring Doing it right
with limited time and money
Gigi Wirtz, Director of Communications
Baltimore Community Foundation 11