1. 10 YEARS AFTER 2004 EU ENLARGEMENT THE BENEFITS & IMPACT OF MODERN RETAIL Brussels, 18 March 2014

2. Renata Juszkiewicz, Vice-President EuroCommerce President POHiD President CEE Commerce Council BENEFITS & IMPACT OF MODERN RETAIL SINCE 2004

3. Shopping in the 90s 3

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6. SHOPPING TODAY 6

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9. BENEFITS & IMPACT OF MODERN RETAIL Major impact on transformation process in CEE region Modernisation of the retail sector made CEE region attractive to investors Stimulating consumption and production creating breakthrough in local food processing industries Contributing to growth in other sectors and stimulating export market 9

10. CONTRIBUTION MODERN RETAIL TO ECONOMIES Foreign investment100 billion Annual sales62 billion Jobs created 400,000 New stores 8,000 10

11. TAKE A LOOK BACK (1) State-owned retail companies & weak competition Limited food product ranges & quantity Poor customer service Mono- and small store formats Outdated technologies Low food quality & safety standard 11

12. TAKE A LOOK BACK (2) Large unsaturated domestic markets Association agreements with EU Supportive new regulations Improving infrastructure Strong human capital base Lack of know how & capital resources 12

13. MODERN RETAIL CHANGING CONSUMERS EXPERIENCES Affordable and low prices due to strong competition Widening consumer choice, offering promotions, sales and innovation Higher quality and standards Reflection of changing life styles and respective nutrition demands: high quality food; convenience food; healthier diet etc. Different modern commerce formats: discounters, supermarkets, hypermarkets etc. 13

14. INTRODUCTION CONSUMER RIGHTS BY MODERN RETAIL Consumer empowerment Guarantees and warrantees Ability to return products Redress & customer service and technical departments Food safety & sustainability 14

15. OPPORTUNITIES CEE REGION 15 % productivity gap Export to Western Europe Private label products modern retail Support dialogue with modern retail to increase business friendly environment 15

16. INCREASE BUSINESS FRIENDLY ENVIRONMENT Create a level playing field for all retail formats Increase legal certainty for businesses Invest in local cooperation and production Correct implementation and enforcement of EU law 16

17. Thank you for your attention