1. CAMPAIGNING IN JAPAN WHALING MUST END WHERE IT STARTS We love Japan, but whaling breaks out hearts.

2. MEDIA FROM JAPAN Given the counterarguments provided by scientists from anti- whaling countries it can be concluded that the scientific reports produced by Japan are lacking in universal scientific persuasiveness. Weekly Magazine AERA No. 31 Heisei Zakkicho, Kaoru Takamura The financial status of Japanese research whaling is deteriorating. Asahi Shimbun - 8:52 am February 2, 2008 … judging by sales, many younger Japanese people also don't buy the argument that eating whale is a proud part of their culinary heritage. By Yasukazu Akada & Seiichiro Utano The Asahi Shimbun - 04/22/2008 It is high time to decide ending the whaling and declare it to the world. Asahi Shimbun – 20/12/2007, Letters to the Editor

3. HISTORY Dates back only a few centuries Centred around a few coastal communities Bought industrialised whaling fleet early 1900s Used fleet after WWII to make up protein deficiency in diet

4. WHY JAPAN WHALES Anti-whaling = Anti-Japanese? Whalers Sanctuary Powerful, established elites Nationalism

5. WHY JAPAN WHALES Whales eat fish and threaten food security Whales dont threaten world fisheries Over-fishing does! To preserve unfettered access to global marine resources

6. CURRENT ATTITUDES 71% of the public dont support whaling in the high seas 95% of Japanese have never eaten or very rarely eat whale meat 90% do not know the government subsidises whaling

7. LACK OF DEMAND Consumption of whale meat is declining

8. LACK OF DEMAND There is a growing stock-pile of whale meat

9. GREENPEACE JAPAN Public Awareness & Education Media - Briefing Journalists, Op Eds, Stories & Images from Southern Ocean Opinion Polls Commitments from major supermarkets & restaurants to stop selling whale meat

11. GREENPEACE JAPAN Political Lobbying Esperanza Visit to Tokyo Report on Japans Vote Buying Program Book on Japans Relationship to Whales

13. Public Protest Telling the world the truth Global We love Japan, but not whaling activities Corporate Pressure - Canon Investigative research on whaling industry - ILLEGAL WHALE MEAT SCANDAL GREENPEACE JAPAN

14. SUCCESS IN JAPAN Cracks are beginning to show Unprecedented Media Coverage

15. GPJ WORK - GLOBAL CONTEXT While work in Japan is crucial to success, we still need to keep up the pressure from as many different angles that has resonance with political and public audiences in Japan International Legal Action - CITES Diplomatic Pressure - Whales Envoy Multi-Lateral Pressure via IWC Work in Southern Ocean