1. Viewing Trends Overview
October 2017
Viewing Trends Overview

2. Total Viewing-October 2017
Source: TAM Ireland Ltd / Nielsen TAM

3. Average Minutes viewed daily October 2017
Housekeepers with kids watch the highest amount of time shifted minutes with adults the second highest.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift Year on Year
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland Commercial Channels
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts October 2017
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Top 10 Advertisers October 2017
1: P&G
2: Sky
3: Eir
4: Unilever
05: Diageo
06: Vodafone Ireland
07: L’Oréal
08: Aldi
09: Virgin Media
10: An Post
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National