1. A.I.D.A. By: Shaylyne fisher
Marketing Technique
A.I.D.A.
By: Shaylyne fisher

2. What does AIDA stand for?
A- Attention/Awareness
I- Interest
D- Desire
A- Action

3. What is AIDA?
AIDA is an advertising model that identifies the stages that an individual goes through during the process of purchasing a product
Commonly used in: Digital Marketing, Sales Strategies, and Public Relations Campaigns

4. What happens within each step?
Attention: How do you attract the attention of consumers?
Interest: Once get product out there must get people to like the product.
Desire: Once people like the product you have to get people to want it.
Action: Get the consumer to purchase the product. Which is the ultimate goal.

5. Example

6. Limits Doesn’t provide much emphasis on modern techniques
Have to know who you are trying to target
Modern demographic techniques are a better alternative to traditional AIDA method

7. Who came up with AIDA? Elias St. Elmo Lewis Used the slogan in 1898
Used well giving a course on advertising in Philadelphia

8. Window Display Example

9. That AIDA Model (Marketing Song)- Colin Dodds

10. Works Cited
aida-model-marketing/
literacy-aida/