1. NZME DIGITAL OVERVIEW – NOVEMBER 2018

2. NZME DIGITAL OVERVIEW – NOVEMBER 2018

3. GLOBAL INTERNET USERS HAVE NOW PASSED THE FOUR BILLION MARK
SOURCE: The Global Digital Report 2018 (we are social)

4. MEDIA LANDSCAPE TIMELINE
Nearly two hundred years ago we saw the first newspapers published – to this day they still form an important part of media. Between the 1830’s to 1960’s billboards, Radio and Television were introduced, then came the internet and the acceleration of technology.
As the older millennials were hitting their young adult years, the technology evolution got kick started with the launch of google in 1998….

5. The reliance on mobile phones has caused some (most) people
THE CRITICAL YEARS FOR TECHNOLOGY
Between there were numerous platforms and technologies released. Today, we cannot imagine life without them.
GOOGLE started in 1998 and since then we have witnessed a technological revolution, which is still changing at an exponential rate.
Wi-Fi – would you choose a hotel without free internet?
iPod/iTunes – would you travel without music?
Phones with Camera – do you go on holiday with a camera or your phone?
The release of the iPhone impacted the world, to the point that we now rely on a handheld device for most things, and many of us might admit that we cannot live without it.
1998
2000
2001
2003
2002
2004
2005
2006
1999
2007
The reliance on mobile phones has caused some (most) people
to develop….

6. NOMOPHOBIA
[noh-muh-foh-bee-uh]
An abnormal, irrational fear of being without one’s mobile device, or of being unable to communicate using one’s mobile device.

7. Messenger Video Calling
THE LAST TWO YEARS
It’s hard to keep up with the fast-paced nature of technology nowadays. In the last 2 years, there have been countless tech moments that continue to shape our world and the ways in which we interact.
Messenger Video Calling
No need to sign up for a separate calling APP, all your friends are a click of a button
Facebook Live
Pokemon Go
Messenger App
A preferred way to message friends over text messaging
Instagram Stories
Share a moment in time with friends, that will then disappear in 24 hours
Snapchat discover
Facebook stories
Snap Maps
You got ‘snapped’ track your friends where
ever they will go
Uber EATS
No more takeaway menus - ‘laziness’ has become more efficient
2015
2016
2017
Virtual Reality
A new way to ‘game’ – the world just got infinitely bigger

8. 9 IN 10 NEW ZEALANDERS ARE NOW INTERNET USERS
SOURCE: The Global Digital Report 2017 (we are social)

9. NZ: MEDIA CHANNELS USED IN THE LAST 24 HOURS
76% are on Social Media channels
48% are watching videos
27% are listening to music
30% are watching free or paid TV
42% have read or views online news
Source: Nielsen CMI Fused July 18 Q – Q *Doesn’t include

10. AUDIENCES ARE NOW MORE DISTRACTED – LIVING MULTIPLE ONLINE LIVES!
A typical modern audience – watching online video or listening to the radio, whilst reading/researching online, catching up on social media, browsing the newspaper.

11. HOW DO WE TARGET THEM? Video (smart TVs) Radio Social Media Print
-Facebook, Twitter, Instagram across all our news, sport and entertainment brands
Online
-Grabone, Restaurant Hub, RateBroker, Driven, Bite, Viva, nzherald.co.nz, Radio websites, Spy, WatchMe, Chinese Herald and our NZH & iHeart APPs
Radio
-ZM
-The Hits
-Hauraki
-Coast
-Flava
-Newstalk ZB
-Radio Sport
-iHeart Radio
Video (smart TVs)
-WatchMe
-Herald Focus
-Herald Features
-Video content throughout our brand websites
Print
-The NZ Herald (North Island)
-The NZ Herald NIMs
-Regional Newspapers (North Island)
-Print partnerships (ODT)
-NZME Communities

12. Nearly a third are reading the Newspaper mid-morning
THE CONSUMER JOURNEY IN NZ
Online is the most popular media across the day, peaking in the evening, with a total of 72% using the internet between 6pm-8pm
TV is popular in the evenings, however when watching their favourite programme, the target audience are using other media – i.e. texting friends or going online
Radio is the 2nd most popular morning media, reaching over 40% during the morning commute
Nearly a third are reading the Newspaper mid-morning
Source: Nielsen CMI Fused Aug 18 Q – Q2 2018

13. ONLINE CONSUMPTION IN NZ
Social Media is the most popular online media across the day, peaking in the morning with fairly consistent use across the day.
Reading News online plays an important role online in the morning, for some replacing newspapers and TV to get their updates.
With kiwis now having a subscriptions to Netflix or other similar services, we have seen online TV/Video rise.
Source: Nielsen CMI Fused Aug 18 Q – Q2 2018

14. CONSIDERATION FUNNEL: MULTI TOUCHPOINT

15. AN EFFECTIVE INTEGRATED APPROACH
Brand development
We’ll take existing brand advertising , assets and partnerships and build upon these to grow the brand in New Zealand via an effective, integrated approach.
Engaging content
Relevant content is the inspiration, conversation starter and problem solver. It earns permission to engage and convert your audiences.  We will develop custom created NZ content which offers a value exchange
Experiences
We will give the target audience more opportunity to engage with the  brand deepening the consumer relationship
Lead Generation
After experiencing the brand the target audience has given permission to communicate to them in a targeted way.
Advocacy & Loyalty
Lead conversations, connects and inspires trust & action

16. FOCUS ON BOP & ROTORUA – NOVEMBER 2018
NZME REGIONAL DIGITAL
FOCUS ON BOP & ROTORUA – NOVEMBER 2018

17. 251,000 people live in the Bay OF PLENTY area
BAY OF PLENTY AUDIENCE
Overview
251,000 people live in the Bay OF PLENTY area
64% are home owners
Average household
income is $84,900.
23% identify as Māori – 9% higher than overall NZ population
Half live in households with children and 98,000 are adults with children
Key Industries in the Bay of Plenty are:
Farming
Horticulture
Māori Arts and Crafts Institute
SOURCE: Nielsen CMI Fused Q Q1 18 April 18 TV/Online - NZME. Base: Bay of Plenty

18. BAY OF PLENTY AUDIENCE Cultural identity
59,000 people live in the Bay OF PLENTY area identify as MĀORI
Almost 8 out of 10 of the Māori population live in households with children
3 out of 5 say traditional spiritual beliefs are a vital part of our culture today
83% believe NZ should make sure it keeps its Māori culture and that it is important for the Māori language to grow
The majority (75%) of them are under 49 years
52% are male
The Māori population in Bay of Plenty is steadily increasing^ and its Māori population ranks 3rd in size out of New Zealand’s 16 regions*
Māori people in Bay of Plenty identify strongly with their culture
42% speak te reo Māori at home
SOURCE: Nielsen CMI Fused Q Q1 18 April 18 TV/Online - NZME. Base: Bay of Plenty Target: Māori
*Statistics NZ, 2013 Census ^Statistics NZ, Census

19. BAY OF PLENTY AUDIENCE Lifestage breakdown INDEPENDENTS 37,000
54% Male
Average HHI $147,000
66% are in paid employment
In the next 12 months:
Over half intend to study
50% will buy a car
55% will travel overseas
OLDER FAMILIES 49,000
66% Female
Average HHI $104,000
3 out of 4 are home owners
1 out of 4 are in the top three occupations
Half intend to renovate next year
Spend more time on leisure activities with their kids
YOUNG FAMILIES 49,000
60% Female
Average HHI $73,000
16% are business owners
Main household shoppers
Intend to make renovations in the next 12 months
Prefer to shop online as it suits their busy lifestyle
EMPTY NESTERS 87,000
51% Female
Average HHI $88,000
They are retired (50%) or planning their retirement
64% are home owners without mortgage
They have more time and disposable income than ever
SOURCE: Nielsen CMI Fused Q Q1 18 April18 TV/Online - NZME.

20. NZME REACH 218,000 85% OF KIWIS IN BAY OF PLENTY MEDIA CONSUMPTION 39%
NZME RADIO REACH –
39%
NZME PRINT REACH –
53%
NZME DIGITAL REACH –
58%
NZME reach 90% of those based in Tauranga
NZME reach 90% of those based in Rotorua
Source: Nielsen CMI Fused Aug 18 Q – Q *Bay of Plenty

21. THE CONSUMER JOURNEY IN BOP
Source: Nielsen CMI Fused Aug 18 Q – Q *Bay of Plenty

22. ONLINE CONSUMPTION IN BOP
Source: Nielsen CMI Fused Aug 18 Q – Q *Bay of Plenty

23. Monthly Unique Audience* for nzherald.co.nz/bay-of-plenty-times-83,000
Digital Audience
The Bay of Plenty Times newspaper reaches 56,000 people across a week, and 35,000 people in Tauranga alone
Monthly Unique Audience* for nzherald.co.nz/bay-of-plenty-times-83,000
Average Weekly Unique Browsers** for nzherald.co.nz//bay-of-plenty-times -80,700
Average Weekly Page Impressions** for nzherald.co.nz//bay-of-plenty-times-232,900
Source: Nielsen CMI Fused Aug 18 Q – Q *Bay of Plenty
*SOURCE: Nielsen Online Ratings Sept 18 **Nielsen Market Intelligence Domestic Traffic Sept 18

24. ROTORUA DAILY POST Digital Audience
The Daily Post newspaper reaches 25,000 people across a week, and 16,000 people in Rotorua alone
+ Rotorua Weekender
Monthly Unique Audience* for nzherald.co.nz/rotorua-daily-post -76,000
Average Weekly Unique Browsers** for nzherald.co.nz/rotorua-daily-post -63,700
Average Weekly Page Impressions** for nzherald.co.nz/rotorua-daily-post -182,600
Reaches 30,000
Combined with Daily Post reach 42,000
Source: Nielsen CMI Fused Aug 18 Q – Q *Bay of Plenty
*SOURCE: Nielsen Online Ratings Sept 18 **Nielsen Market Intelligence Domestic Traffic Sept 18

25. TAURANGA & ROTORUA RADIO AUDIENCE
24,700
16,800
7,400
4,800
26,800
10,300
3,400
1,800
6,100
4,600
9,300
2,100
18,000
1,900
2,900
TAURANGA:
ROTORUA:
27,700 sessions
in the Bay of Plenty
Source: GfK, RAM, Commercial Radio Stations, Total 3/2018, M-S 12mn-12mn, Cume *iHeart AdWizz Sept 2018

26. 55% of Kiwis based in BOP MEDIA LANDSCAPE TIMELINE + Radio Reach
+ Digital Reach
Print Reach
55% of Kiwis based in BOP
BOPT & RDP – 77,000
+ ZM & ZB
933,000
+ nzherald.co.nz
2.1 Million
Source: Nielsen CMI Fused Aug 18 Q – Q *Bay of Plenty

27. APPENDIX