1. Advergaming Follow-up
How Take-2 entertainment picks up the pieces

2. Industry Review $11.5 Billion Video Game industry
Advergaming is about $180 Million now, could get to $800 M by 2009? (Yankee group)
Targets: “Lost Boys”- Males 18 to 34

3. Article Basics Article ESRB Gov. Intervention? Take-2’s response
Future Advergaming effects?

4. ESRB who & what? Entertainment Software Ratings Board
Changes previous rating of Mature (M) to Adult Only (AO)

5. Federal Inquiry (aka: witch hunt)?
Know thy enemy
Legislation?
Federal Inquiry (aka: witch hunt)?
Sen. Clinton at her brightest

6. Who gets the short end of the stick?
Current Retailers who have stopped selling the game
Software Publishers, specifically game oriented ones

7. 1.31 billion (net Sales) : 1.26 billion (-45 million)
Take-Twos reaction?
Re-adjusts- fiscal year earnings projection
1.31 billion (net Sales) : billion (-45 million)
Take Corrective action-
Stop production
Patch
New Version
Distribute “adult-only” ESRB stickers
Don’t talk about it

8. Wide-open Future? Things to expect: More selective promotion
Tighter Gov. regulated product and promotion
More active role in product production
Control and coordination
“Creativity”

9. Resources
Cnn.com-
Adage.com-
IEMA-
ESRB-
Take 2- ;