1. Presentation A Simplicity is the glory of expression. Chris Dawson
- Walt Whitman
Chris Dawson

2. BRIEFview Reasons why to be “Brief” Limitations & Tools to Help
Telling vs. Selling
Summary

3. Reasons why to be “BRIEF”
Summary of Last Meeting F:
Answers to Questions about Time and Cost
The Focal Point / Idea R:
Possible Next Steps
Facts and Figures:
Reciever over 300 s a week
150 times someone checks their phone E:
Price Summary and New Timeline I:
Progress?
On Schedule?

4. Limitations & Tools to Help
Elusive 600
7 Capital Sins
TALC
BRIEF MAP

5. Telling vs. Selling Telling Selling A story Keep it simple Satisfies
Sales Pitch
Boredom

6. Keep It Simple, Stupid Summary Don’t Over Think Don’t Over Explain
Answer the Questions the Boss want to Know
Tell Don’t Sell
Keep It Simple, Stupid

7. Questions

8. References [BRIEF] – Joseph McCormack
Along with the corresponding book website:
Pluto Quote - big-small-needs-tell-story-bernard-marr
Brief Visual –
Questions Visual –
KISS Visual –
LT Dan Picture –
Boss Sad/Happy Face Picture –