1. Marketing and Its Importance
Creating a Chill Tie Enterprise

2. Marketing
When the producer is someone other than the consumer, some form of exchange takes place.

3. Exchange Exchanges take place every day: Buying a hamburger
Seeing a movie
Visiting the dentist

4. DEFINITION: Marketing is the process of
DEVELOPING
PROMOTING
DISTRIBUTING
Products in order to satisfy customers !!!!!!!
What are Products?
GOODS SERVICES IDEAS

5. Development

6. Promoting

7. How many ways can you distribute?
Distributing
How many ways can you distribute?

8. Marketing 4p,s ? Marketing is a process It involves the 4 p’s Product
Pricing
Promoting
Placing

9. Marketing Products: must be planned Prices: must be determined
Promoting: products is essential
Placing: products must be accessible to customers

10. Marketing
These activities link producers and consumers so exchanges can be made.

11. Marketing is all Around Us
Marketing can be done:
Phone
Mail
Computer
DVD/Blueray
Doorstep

12. What is Marketed?
People
How?

13. Places

14. Ideas & Organizations

15. Durable Goods

16. Nondurable Goods

17. Services

18. Why is Marketing Important?
Lower Prices: (choice reduces prices)
Lubricant (competition, increased quality and productivity)

19. Why else is Marketing Important?
1/3: of the jobs in the USA
$ Highest / Lowest Pay( 50 to 60 cents out of every dollar goes toward marketing)
Cornerstone / Entrepreneurship
25% Growth is USA
Exciting: Work with people

20. Benefits of Marketing ? Raises the standard of living.
Adds utility to goods/service.
Makes buying convenient.
Maintains reasonable prices.
Improves the quality of life.

21. Benefits of Marketing ? Provides a variety of goods and services.
Increases Production

22. Without Marketing . . . Increased Costs Less Variety
Less Competition (economy suffers)

23. No Marketing = Monopolies

24. Without Marketing . . . Fewer product Improvements.
Fewer products developed.
Stock shortages and overages.