1. INTRODUCTION TO FLORAL DESIGN

2. Welcome Please obtain a notebook.
Using the markers provided, write your name and the hour your in this class clearly on the notebook cover.
Follow Mr. Wilson’s instructions for setting up the table of contents etc.

3. OBJECTIVES Define florist
Identify occasions for which floral products are purchased
Identify products and services florists provide
Explain the function of different types of florists
Identify common floral plants (cut, foliage, live) and their use in floral design.

4. WHAT IS A FLORIST?
A florist is a person or a business dealing with arranging and merchandising flowers and floral products. May also be a grower of flowers.

5. FOR WHAT OCCASIONS DO PEOPLE PURCHASE FLOWERS?

6. BIRTHDAYS

7. WEDDINGS

8. GET WELL, HOSPITAL, ETC…

9. MOTHER’S DAY

10. VALENTINE’S DAY

11. PROMS

12. FUNERALS

13. BANQUETS

14. JUST BECAUSE…

15. What are a floral shops busiest days?
What holidays?
What events?

16. WHAT PRODUCTS AND SERVICES ARE OFFERED BY FLORISTS?

17. CENTERPIECES

18. GIFTS

19. POTTED PLANTS

20. FUNERAL PIECES: WREATHS, SPRAYS, OTHER ITEMS

21. NOVELTY ARRANGEMENTS

22. HOLIDAY WREATHS AND SWAGS

23. VASE ARRANGEMENTS

24. HAND-HELD FLOWERS AND ARM BOUQUETS

25. BALOONS, SILK PLANTS, FLOWERS, ETC…

26. Delivery and Design!

27. Types of shops include:
Wholesale
Retail full service
Specialty retail
Cash & Carry
Mass Market

28. WHOLESALE FLORIST Link between the grower and the retail florist
The wholesaler purchases flowers and supplies from growers and suppliers around the world and sells to local retail shops.

29. WHOLESALE FLORIST Wholesalers also supply plants,
giftware, containers etc.

30. RETAIL FLORIST Most retail shops are full service
A full service shop offers regular and special delivery, set-ups for special events, charge accounts and wire service.

31. RETAIL FLORIST
A retail florist purchases materials from wholesale growers, suppliers, and florists and sell directly to customers
Products and services sold include fresh flowers, blooming plants, balloons, novelty giftware, and silk and dried arrangements.

32. Wholesale vs Retail Florists
Only sell to other businesses or institutions, like schools
Large Quantities
Lower prices
Few services
No displays
Sell to anyone
Small quantities
Higher prices
Many services
Displays

33. SPECIALTY RETAIL SHOP –
Targets a specific need in the market by specializing in one segment of the industry
These types of shops would specialize in things such as weddings or potted plants.
Many times they are located adjacent to a business that provides similar services. Like next to a funeral home. Maybe beside a wedding planner office.

34. CASH AND CARRY SHOPS
Offer a wide variety of flowers by the stem or bunch.
Generally do not offer design services.
Are often located in high traffic areas such as inside a mall or on the street.

35. SPECIALTY FLORIST Retail, but without a store.
Concentrates on specialty areas such as party work and weddings
May operate out of a warehouse or home without a storefront.
Most sales are made by appointment or at the customer’s home or business.

36. MASS-MARKET FLORIST
Located in and associated with other businesses such as groceries and chain stores
Offer fresh arrangements, potted plants, balloons, flowers and stem, and novelty pieces
Usually do not offer delivery or custom design
These florists usually depend on unplanned purchases

37. Now, a little about plants and flowers
Plant - Multi-cellular organisms that produce their own food through photosynthesis
Flowers – reproductive structure on plants.
Serve as site of reproduction.
Storage of food. (examples: grain, fruits, nuts)
Pollination

38. Two main plant types
Plants can be classified based upon physiology, and by the way they grow.
We will look at both.

39. Most plants are put into two main categories:
Gymnosperms
Includes evergreen cone-bearing plants like pines, spruces, junipers and yews.
Foliage generally is needlelike, and they do not have flowers or juicy fruits.
Angiosperms
All flowering plants & nearly all food plants.
Primary identifying characteristic is the flower, which includes a plant ovary, which swells to become the fruit with seeds inside.

40. Angiosperms are divided into two other groups.
Monocots and Dicots

41. What is a cotyledon? Put in notebook
an embryonic leaf in seed-bearing plants, one or more of which are the first leaves to appear from a germinating seed.
This is the first seed leaves to appear as the seed germinates. Also known as seed leaves.

42. Monocots and Dicots Monocots Dicots 1- One cotyledon 1- Two cotyledons
2- Leaves-parallel venation
3- Stems-vascular bundles scattered throughout the stem
4- Flower parts in multiples of 3
5- Fibrous root system
Dicots
1- Two cotyledons
2- Leaves-netted venation
3- Stems-bundles arranged in a ring
4- Flower parts in multiples of 4 or 5
5- Taproot system

43. Put this comparison in your notebook

45. Annuals, biennials, Perennials
Put all three in your notebook!
Annuals, biennials, Perennials
Annuals – complete their life cycle in one season.
Examples: Marigold, Petunias, and many more!

46. Biennials –complete their life cycle in two seasons
Biennials –complete their life cycle in two seasons. (first season vegetative growth, second season reproduce)
Examples: Holly Hocks, Fox Glove

47. Perennials Plants that grow year after year.
Examples: Roses, Shasta Daisy

48. -a means of grouping plants according to their similarities
Plant Classification
-a means of grouping plants according to their similarities

49. Botanical System of Classification
7 Categories after Domain

50. Botanical System of Classification
Please put these in your notebook!
1. Kingdom
2. Division or Phylum
3. Class
Subclass
Put these in your notebook!

51. Botanical System of Classification
4. Order
5. Family
6. Genus
7. Species

52. Botanical System of Classification
Why do we need this?
-clearly id’s plants
Universal
Latin

53. Process Of Photosynthesis
Goes in the notebook.
Process Of Photosynthesis
C02+ H2O + sunlight = sugar (C6H12O6)+O2
(occurs in the presence of chloroplasts)
Process Of Respiration
Sugar (C6H12O6) + O2= CO2 + H2O
(releases energy)

54. Relationship Between Photosynthesis and Respiration
1- A building process (+)
2- Sugars manufactured
3- CO2 is consumed
4- Oxygen is given off
5-Requires light
6-Only takes place in cell containing chlorophyll
7- Sugar is the end product
Respiration
1-A destruction process (-)
2- Sugars consumed
3- C02 is given off
4-Oxygen is consumed
5- Goes on day and night
6-Carried on in all cells
7-Energy produced for plant functions is the product

55. Plant Vegetative Structures
Draw a plant in your notebook and label the following parts:
Roots
Stems
Leaves- put a leaf rubbing in the notebook!
FRUIT- is the fertilized, developed ovary (fleshy portion of the fruit)
Seed- is the matured ovule

56. ♀Female ♂ Male Stamen Protects flower Sepal Receptacle Produces Pollen
Usually Colorful and fragrant. Attracts insects and other pollinators
Anther
Stamen
Petal
Filament
Sticky to catch pollen
Supports Anther
Stigma
Style
Pistil
Protects flower
Transports pollen
Sepal
Ovary
Receptacle
♀Female
Holds the flower structure
Produces ovules (seeds, embryos)

59. Flower Anatomy

60. Parts of a flower

61. Flower Anatomy - Male Stamen: Male part of flower
Filament: Stalk-like object in the stamen that holds up anther
Anther: Sack-like structure that contains pollen.

62. The Pistil Located in the center of the flower Female part
Produces female sex cells (eggs or ovules)
If fertilized, the eggs become seeds

63. Parts of the Pistil 3 main parts: Stigma – sticky, catches the pollen
Style – tube that leads to the ovary
Ovary – eggs develop here, after fertilization the ovary grows to become a fruit or seed coat

64. Flower Anatomy – Female cont.
Ovary: Female reproductive organ
Ovule: Reproductive cell which becomes the seed when fertilized by pollen.

65. Flower Anatomy – neither male or female
Petals: Colorful leaf-like structures that attract animals and insects
Calyx: When all sepals are fused together

66. Petals Are actually leaves
Generally the most striking part of the flower
Bright colors are used to attract insects for pollination

67. Flower Anatomy – neither male or female
Sepals: Green leaves that protect flower before it opens
Peduncle: Stem

68. The Sepals
Green, leaf like parts of the flower that cover and protect the flower bud before it is open

69. Objective 1.4 List and explain the different types of flowers.
Complete
Incomplete

70. In your notebooks make four flaps like those below.

71. Flowers Flower Types: Perfect Flower: Has both male and female parts
Imperfect Flower: Flower that is missing either male or female parts
Complete Flower: Flowers that have sepals, petals, pistils, and stamens

72. Flowers
Flower Types:
Incomplete Flowers: When flower is missing sepals, petals, pistils, or stamen.
Imperfect Flowers are always incomplete.
Incomplete flowers may or may not be imperfect

73. Complete Flower

74. Complete Flower

76. In our notebooks we will put a picture of each flower and a description, color, floral use, arrangement.